Marketing manager

We are seeking a highly skilled and experienced Senior Marketing Manager to join Somerset House, the UK’s largest creative community and home of cultural innovation. Working closely with the Head of Marketing & Audiences, you will lead the planning, management and delivery of integrated marketing campaigns for our flagship seasonal events throughout the year.

• Lead on the planning and execution of multi-channel marketing projects for our ticketed Live Events and Seasonal Campaigns
• Build and maintain relationships with external partners, agencies, media outlets, cultural and commercial collaborators.
• Act as a central point of coordination, ensuring timely decision-making, clear communication and effective escalation of issues where required.
• Coordinate cross-functional project teams, ensuring internal stakeholders, creative teams, agencies and external partners are aligned on priorities, responsibilities and delivery timelines.
• Lead regular project meetings, monitor progress against agreed plans and proactively identify and resolve risks, challenges and potential delays.
• Provide regular updates to senior stakeholders on project progress, budgets, risks and key decisions.
• Develop and deliver audience-first, full-funnel marketing strategies that grow ticket sales and revenue, drive customer acquisition and build brand awareness.
• Work closely with finance and ticketing teams to develop pricing and promotions strategies, ensuring sales targets are met and exceeded.
• Lead on weekly campaign performance tracking, consolidating sales, marketing and other departmental data into a central performance tracker.
• Analyse performance alongside market trends and competitor activity to identify opportunities and challenges, and proactively recommend actions to drive demand, improve conversion rates and grow revenue.
• Develop and deliver engaging, audience-focused creative content across key marketing channels, with particular emphasis on social media, onsite promotion and email marketing.
• Work closely with Food & Beverage and Commercial teams to develop compelling offers, packages and value propositions that enhance the visitor experience and maximise revenue opportunities.
• Collaborate with B2B partners to develop joint marketing initiatives, tailored offers and promotional campaigns, leveraging partner channels to extend reach and attract new audiences.
• Build strong working relationships with artists, creative collaborators and programme partners to develop engaging campaign content and maximise promotional opportunities through their own channels and networks.
• Identify opportunities to test and optimise creative formats, messaging and content approaches, using performance insights to improve engagement and conversion.

• Significant experience in marketing within ticketed entertainment-based organisations, or creative agencies.
• Proven track record of driving ticket sales and conversion-focused campaigns
• Familiarity with audience segmentation and growth strategies, with demonstrable success in broadening reach and deepening engagement.
• Experience in leveraging both online and offline channels to deliver measurable impact on ticket sales and audience development.
• Creative thinker with experience developing innovative sales-driving campaigns, including dynamic pricing, limited-time offers, and audience loyalty schemes.
• Strong project management skills, with the ability to balance multiple campaigns, priorities, and deadlines.
• Excellent analytical skills, with confidence in interpreting ticketing and marketing data to make evidence-based decisions.
• Skilled communicator, able to create clear, compelling reports and recommendations for stakeholders and leadership.
• Entrepreneurial mindset, comfortable with autonomy, creative problem-solving, and cross-team collaboration.
• Deep understanding of ticketing platforms, CRM, sales funnels, and customer journeys, with the ability to translate data into actionable marketing strategies.
• Growth mindset – keen to test, learn, and continuously evolve strategies in response to audience needs and industry trends.

• Hybrid working based on having 3 days in the office per week (pro rata if part-time)*
• Contribution towards eye tests and glasses
• Trust life insurance scheme
• We offer winter flu vaccination vouchers
• Enhanced annual leave – 25 days plus bank holidays (pro rata)
• Birthday leave - additional day leave
• Celebration day - to celebrate anything of your choice
• Sick leave – 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service)
• Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service)
• Enhanced maternity pay
• 8% employer pension contributions, no employee contribution required*
• Option for salary sacrifice
• Season ticket loan
• Cycle to Work scheme
• The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
• Discounts in Somerset House cafes and restaurants
• Discounts with various high street retailers and restaurants
• Discounts to local leisure centres