Marketing manager

Content Labs is Haymarket's in-house content marketing agency, delivering integrated marketing campaigns and bespoke commercial content across Haymarket's portfolio of leading B2B brands. Working closely with Commercial, Editorial, Project Management and Marketing Operations teams, the division creates a wide range of content, including events, webinars, reports, articles and multimedia campaigns, helping clients engage their target audiences and achieve measurable business outcomes. Lead the planning, delivery and optimisation of integrated marketing campaigns from end to end across a diverse portfolio of commercial content projects.

• Plan, manage, and execute multi-channel marketing campaigns to support commercial content solutions - from driving event attendance and webinar registrations to generating qualified leads and maximising content reach.
• Write, edit, and proof creative, high-converting marketing copy across email, social, display, and native advertising across Haymarket’s digital titles and bulletins.
• Oversee end-to-end email campaign management and work with internal teams to build and maintain user-friendly landing pages and campaign websites.
• Make best use of multi-sector customer marketing databases and collaborate with external demand generation agencies where required to ensure full delivery.
• Collaborate closely with sales and commercial teams to assess KPI deliverability, advise on yields, and shape creative campaign solutions that meet client briefs and drive revenue growth.
• Attend regular project meetings and calls with key internal stakeholders to provide expertise, track project progress, and align on strategic priorities.
• Contribute strategic and innovative ideas to refine marketing processes, streamline campaign delivery, and expand the Content Labs offering.
• Support the onboarding, training, and ongoing development of new and junior team members, sharing marketing expertise and best practice across the department.
• Act as a mentor and approachable role model, supporting junior colleagues with day-to-day queries, campaign guidance, and skill-building.
• Where applicable, provide direct line management to junior team members, including setting clear objectives, managing workload allocation, and conducting regular performance reviews and 1:1s.
• Foster an inclusive, collaborative, and supportive team environment that aligns with Haymarket’s culture and values.
• Conduct in-depth email and channel performance analysis to optimise campaign effectiveness and inform future commercial strategy.
• Create detailed, insightful post-campaign reports for clients, demonstrating ROI and delivering key commercial insights.
• Share campaign data and market insights with internal commercial teams to support new business proposals and pitches.

• Strong knowledge of B2B digital marketing channels, content marketing strategies, and campaign delivery.
• Sound understanding of commercial sales principles, yields, and lead generation methodologies.
• Familiarity with database management, CRM/marketing automation tools, native advertising, and CMS platforms.
• Knowledge of campaign analytics, email metrics, and ROI reporting.
• Understanding of the B2B publishing, media, or agency environment.
• Excellent written and verbal communication skills with the ability to tailor copy for various B2B audiences and channels.
• Strong commercial acumen and analytical skills to interpret performance data and turn it into actionable insights.
• Exceptional multi-tasking, project management, and prioritisation skills under tight deadlines.
• Stakeholder management skills with confidence interacting with internal partners across all seniority levels.
• Creative problem-solving ability with a proactive, solution-oriented mindset.
• Proficiency in Google Workspace applications (Gmail, Sheets, Docs, Slides) and relevant marketing technology.
• Strong interpersonal, training, and mentoring skills, with the ability to guide, support, and develop colleagues.
• Relevant experience in a multi-channel B2B marketing, publishing, or agency environment.
• Proven experience in planning, executing, and analysing successful lead generation and content marketing campaigns.
• Experience advising commercial teams on campaign deliverability and contributing to proposal development.
• Confident experience in internal stakeholder management, campaign reporting, and supplier management.
• Experience managing multi-channel campaign workflows across email, social media, and native display.
• Experience in onboarding, training, or mentoring junior colleagues.
• Results Driven: Focused on delivering against client KPIs, yields, and target outcomes.
• Collaborative: A strong team player who builds effective relationships across departments.
• Accountable: Highly organised with acute attention to detail, taking full ownership of deadlines and campaign accuracy.
• Curious & Innovative: A self-starter who thinks outside the box to continuously improve campaign performance and portfolio offerings.
• Adaptable: Thrives in a dynamic, fast-paced environment where no two days are the same.
• Inclusive: Empathetic communicator who operates with respect and integrity across all levels of seniority.

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more