Marketing manager

The Trampery is a purpose-led enterprise dedicated to making business a positive force in society. It provides workspaces, venues, training and management services in pursuit of its mission. Today The Trampery operates six campuses across the city. It works with a variety of property partners including developers, local authorities and public institutions.

• Develop and deliver an annual marketing plan aligned with commercial priorities, agreed with CEO / Head of Sales and Leasing;
• Plan multi-channel campaigns with the Sales and Venues teams, balancing weekly priorities with longer-term goals;
• Carry out market and competitor research, audience segmentation and member feedback analysis to inform strategy and positioning;
• Drive website traffic, enquiries and tour bookings through SEO, SEM, paid social,email, ads/web listing platforms and AI search visibility (GEO);
• Create and align Google Ads goals with Venues team for lead generation and brand awareness;
• Plan, run and optimise paid campaigns on Google, Meta and LinkedIn;
• Own the lead journey from first enquiry to handover to Sales, working with Sales on CRM use, lead quality and conversion;
• Support broker, agent, listing platform and partner marketing, including partner communications across web, email and social;
• Promote referral schemes and member stories that showcase the community;
• Support the community events programme and space launches, and represent marketing at events;
• Own the brand guidelines, tone of voice and positioning, and ensure consistency across all channels and workspaces/sites;
• Produce content including web pages, blog posts, newsletters, social media, video and printed materials;
• Create branded assets using Canva or Adobe software;
• Capture and edit photography and video, and coordinate professional shoots when needed;
• Make sure content is inclusive, representative of our diverse membership and accessible;
• Manage media relations, award entries and partnership announcements across all channels;
• Monitor and respond to online reviews and social media, and escalate issues in line with our communications procedures;
• Manage the company website with our web agency, including content, SEO, performance and accessibility;
• Act as in-house expert for marketing platforms WordPress,, MailerLite, Canva, Google Analytics 4, Google Ads, Meta Business Suite, LinkedIn, providing training and support to colleagues;
• Ensure marketing complies with UK GDPR and the Privacy and Electronic Communications Regulations (PECR), including consent, opt-outs, cookies and data retention;
• Obtain consent before photographing or filming members and visitors, keep records of that consent, and respect anyone who does not wish to appear;
• Ensure marketing claims comply with the ASA/CAP Code;
• Monitor and report on performance across web, social, paid, email and CRM, and make data-driven recommendations;
• Work with the Head of Sales and Leasing who holds the marketing budget, to plan spend, tracking spend against results by site and channel and recommend where to reallocate;
• Manage agencies, freelancers, specialists digital suppliers and print suppliers, including ordering business cards, flyers and brochures within the agreed budget;

• Commercially driven, measures success in leads and conversions, not likes;
• Self-starter, works without a marketing team around them, and is comfortable both planning and doing the work;
• Organised under pressure, handles competing requests from the CEO, Sales and Venues without dropping things;
• Collaborative and persuasive, builds good relationships with sales, community staff, agencies and members, and can influence without formal authority;
• People-oriented, genuinely enjoys community and events, and is comfortable representing the brand in person;
• Committed to inclusion, produces accessible, representative content, and can promote equality, diversity and belonging inside and outside the business;
• Sound judgement, handles negative reviews and social media issues calmly and escalates appropriately;
• Curious and adaptable, keeps up with platform changes and AI search trends.

• A progressive, open-minded and kind culture.
• Each individual is free to be themselves and is supported in giving their best.
• Always striving to learn, improve, be better and build a better world.
• Company-wide Training, Learning & Development opportunities.
• Regular team activities including Socials, Wellbeing and Team builders.
• Monthly wellbeing budget.
• Charlie HR Perks and Discounts to thousands of vendors.
• Remote working (1 full week per year)
• 32 days off per year (20 days annual leave, plus 8 bank holidays, plus 1 day off during your birthday week plus paid end of year closure from Christmas Day to New Year’s Day (unless stated differently in your contract)
• Free guest pass to workspace for partner, friend, or child once a month.
• Cycle to work / Annual travel card loan schemes.