Marketing manager

TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors.

• Monitors the UK website for performance and quality
• Assists in developing SEO strategies featuring target keyword rankings and applying them to website development projects
• Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition
• Supports global web masters to ensure consistency of quality and success
• Develops and publishes regular content on our social media channels
• Implements and manages social media advertising campaigns aligned with a multichannel approach
• Configures tracking strategies to capture the performance of promotions on social media
• SEO/SEM, marketing database, email, social media and display advertising campaigns
• Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences
• Drafts online content for a variety of formats and channels including case studies, award entries, blog posts and social media
• Helps produce video content (drafting scripts, managing shoots, co-editing)
• Supports the blog content and contribute to the global calendar
• Develops content that can be used across multiple channels
• Implements outbound campaigns to nurture leads throughout the entire buying process and optimise convert that traffic into leads
• Manages the production/creation of online campaigns and suggest ideas for creative outreach campaigns
• Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and generation of qualified leads
• Monitors marketing qualified leads and flag/refer new business opportunities to senior team members
• Monitors campaign performance data and contributes to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
• Monitors and analyses engagements on social media and responds as appropriate
• Analyses and evaluates results and data to make campaign and investment recommendations
• Compiles ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity
• Be a super-user of the team’s major marketing tools for social media management, content management systems and email [namely SharpSpring, Oktopost, and SEOMoz]
• Understands tools and channels, and is able to train any junior team members on their use
• Updates and maintains documents on the intranet and Marcomms server and other work spaces used by the team
• Minutes team meetings and proactively helps to drive actions to ensure projects stay on-track

• Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO
• Excellent analytical and problem solving skills, using data to make strategic decisions
• Outstanding project management, communication and relationship building skills
• Experience with CRM and marketing automation platforms such as SugarCRM and SharpSpring
• Experience with design, photos, video editing software and HTML
• Excellent communication skills (written and spoken)
• Calmness under pressure and ability to deliver to tight deadlines
• Bachelor’s degree (preferably in marketing, communications or digital media-related subject)

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