Marketing data analyst for acquisition

Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology. Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.

• Analyse paid search, paid social and organic acquisition performance to identify opportunities, explain changes and recommend actions that improve acquisition efficiency.
• Drive experimentation to evaluate channel impact and help calibrate marketing investments.
• Translate findings into clear recommendations, making uncertainty and measurement limitations explicit.
• Collaborate with Data Engineering to co-own trusted data products that bring together multi-channel marketing performance, web and product telemetry into a unified source of truth.
• Develop and improve acquisition measurement approaches, combining attribution and experimental evidence to support channel-level decisions.
• Partner with technical owners on tracking requirements and data validation.
• Turn complex analysis into clear narratives and visualisations that help marketing stakeholders understand performance and act on the findings.
• Use AI tools to accelerate analysis and automate recurring reporting, while maintaining appropriate checks on accuracy and interpretation.
• Document definitions, analytical methods and known limitations.
• Work with Data Engineering to improve data reliability and make trusted acquisition insights accessible through self-service analytics.

• Hands-on marketing analytics experience, with a strong understanding of acquisition metrics such as CAC and ROAS.
• Experience using experimentation such as geo-testing and incrementality testing to evaluate marketing performance and inform decisions.
• Experience building reliable analytical datasets and data products in partnership with Data Engineering.
• Familiarity with data modelling, event streaming and self-service analytics tools such as dbt, RudderStack and Omni—or comparable technologies.
• Sound judgement when working with incomplete or noisy data, including distinguishing correlation from causation.
• The ability to explain complex findings clearly and translate them into practical business recommendations.
• Experience collaborating with stakeholders to prioritise work, communicate trade-offs and deliver useful outcomes.
• Будет плюсом: Familiarity with Marketing Mix Modeling; Familiarity with the Vacation Rental world

• You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.
• The freedom to work from home any day that works for you.
• 25 working days of paid vacation and Jornada Intensiva in August.
• Premium health, dental, and mental health support via Alan. Pre-existing conditions are covered.
• €150/month allowance on your Alan card + 50% off Ametller Origen prepared dishes at the office.
• Increase your take-home pay by using Flexible Remuneration for extra meal costs (up to €70/mo) and public transport (up to €136/mo).
• We provide a table, ergonomic chair, and monitor for your home setup.
• Free Spanish classes.
• Cash rewards for bringing in new talent.
• Daily office breakfast and monthly team events
• A high-energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.