Marcom PR Manager

Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.





Responsible for leading public relations activities across Europe and the UK, ensuring alignment with the Group’s global communications strategy. The role will focus on developing localized PR initiatives, building and maintaining strong media relationships, and protecting and enhancing the company’s brand reputation across the region.

• Regional PR Strategy and Planning: Support the development and implementation of regional PR strategies and communications plans, ensuring alignment with the Group’s overall brand positioning and global communications priorities while addressing the specific needs of European and UK markets.
• Media Relations and Brand Communications: Build and maintain strong relationships with key media outlets and journalists across Europe and the UK. Lead media engagement, coordinate interviews, and manage the development and distribution of brand communications and content.
• Media Monitoring and Crisis Communications: Develop and maintain effective media monitoring and early-warning processes to identify emerging issues and reputational risks. Lead local responses to significant media and reputational challenges, working closely with the Group’s PR team to develop and implement appropriate communications strategies.
• Stakeholder and Resource Coordination: Work closely with local teams, external agencies, and other partners to coordinate resources and ensure the effective planning and delivery of PR initiatives.
• Global and Regional Collaboration: Maintain regular communication with the Group’s global PR team, providing updates on regional developments, media coverage, and market trends. Contribute to the development and execution of global communications strategies, ensuring consistency across markets while accounting for local considerations.
• Brand Reputation and Narrative Development: Strengthen brand awareness, credibility, and reputation across Europe and the UK. Develop and refine the brand narrative for local audiences, ensuring consistent and effective messaging across relevant communications channels.





because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,

imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of

any other status or condition protected by applicable federal, state or local law.