Lifecycle & revenue marketing manager in education

Times Higher Education is the data provider underpinning university excellence in every continent across the world. We’re looking for a Lifecycle & Revenue Marketing Manager to own our customer lifecycle strategy from acquisition through to retention, expansion and renewal. You’ll directly drive subscription and product revenue growth by making sure prospects and customers are nurtured through personalised, automated and continuously optimised journeys.

• Design and deliver an end-to-end customer lifecycle marketing strategy, from acquisition and onboarding through to renewal and expansion
• Own paid media campaigns across the customer lifecycle
• Lead CRM strategy, including segmentation, audience targeting and personalisation frameworks
• Develop and optimise email, automation and lead nurture programmes
• Drive conversion rate optimisation across digital touchpoints and funnel stages
• Deliver retention, renewal, upsell and cross-sell campaigns across THE products
• Use data to improve retention and reduce churn
• Partner with Sales on lead scoring, qualification and handover processes
• Continuously improve funnel performance through data analysis and structured experimentation

• Hands-on experience building marketing programmes in marketing automation platforms (e.g. HubSpot, Marketo, Salesforce Marketing Cloud)
• Proven experience running lead nurture and prospecting campaigns
• Hands-on experience managing paid media budgets and executing paid campaigns, particularly on LinkedIn and Meta
• A multi-channel marketer, confident planning and delivering integrated campaigns across email, paid, web and CRM
• A data-driven approach, comfortable using performance insight and testing to improve results
• Будет плюсом: experience with other paid channels is a bonus

• HYBRID / LOCATION (1 - 2 days/week in the office)
• SALARY: £60,000 - £70,000 DOE
• That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self-identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.