lifecycle marketing manager in fintech

FP Markets Group of Companies is a multi-regulated broker founded in Australia that provides access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies.

• Own the design, build and optimisation of automated journeys across Lead, Registration, First Time Deposit and First Time Trade stages;
• Manage audience, segmentation, entry and suppression logic;
• Rationalise existing automations and maintain a documented, auditable journey estate;
• Build, QA and deploy automated and campaign email communications;
• Own templates and modular content for scalable regional localisation;
• Manage deliverability, consent, preferences and list hygiene;
• Own WhatsApp marketing end to end, from opt-in and template approval to sequencing and frequency management;
• Use data to determine channel allocation and optimise engagement;
• Manage channel costs, forecasting and provider relationships;
• Lead continuous testing across messaging, timing, channels, sequencing and offers;
• Partner with Analytics to measure performance through funded account and first trade;
• Report on funnel conversion and explain key performance movements;
• Embed jurisdictional and regulatory requirements into journey design;
• Partner with Compliance on efficient approvals and maintain a clear communications audit trail.

• Hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud, with clear evidence of personally built work;
• Practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions and SQL for segmentation;
• Experience running WhatsApp as a marketing channel, including opt-ins, template approvals and the 24-hour service window;
• Experience owning conversion performance with examples of baseline results, changes made and measurable outcomes;
• Knowledge of email deliverability, consent and data-protection requirements across multiple jurisdictions;
• Ability to write automated-message copy and brief creative teams when needed;
• Fluent English, written and spoken;
• Nice to have: AMPscript, Marketing Cloud Next, Data Cloud, identity resolution and Flow.

• Certified Great Place to Work®;
• Welcoming, young and multicultural team with approachable leadership;
• Ability to contribute to a dynamic business in a growth phase;
• High autonomy, support for ideas and opportunities to apply expertise to company best practices;
• Continuous personal development, training budget, growth opportunities and learning from industry leaders;
• Competitive remuneration, regular salary reviews and performance-based incentive schemes;
• Team activities and global celebrations;
• New office with company-provided fruits, breakfasts and lunches;
• Free access to sports and wellness facilities across the country;
• Free company-provided parking;
• Medical insurance and pension fund after the probation period;
• Birthday gift and day off;
• Visa and work permit support if required.