Lifecycle CRM manager in food delivery

We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe. As a Lifecycle CRM Manager, you will own global lifecycle programs that drive Monthly Unique Buyers (MUB) and customer retention across all of JET's markets worldwide.

• Own specific global lifecycle programs spanning reactivation, activation, retention, and engagement — including reactivation program, New Customer Activation, Churn Prevention, Frequency Stretch.
• Drive customer engagement via our loyalty programs (Reorder Rewards, StampCard) or non-incentivized campaigns that leverage next-best-action recommendation programs.
• Manage the full program cycle: audience definition, proposition strategy (voucher value, MOV, validity, claim & apply mechanics), campaign setup, pacing, and post-send monitoring.
• Ensure programs run reliably at global scale; identify issues quickly and drive resolution.
• Maintain exclusion and audience logic to prevent over-communication and protect program integrity.
• Define and manage customer audiences using audience management tools (e.g. HighTouch), applying lifecycle logic, stage transitions, and targeting rules.
• Apply customer intelligence signals — such as propensity scores — to sharpen targeting and improve cost-efficiency.
• Document audience logic clearly so it can be scaled and reused globally.
• Monitor MUB, DUB (Daily Unique Buyers), voucher spend, and redemption rates daily and weekly.
• Pace voucher budgets against monthly targets; flag deviations early and propose adjustments.
• Use data to identify friction points and opportunities across the customer lifecycle.
• Design and execute A/B and multivariate tests within the team's testing cycles.
• Test voucher values, timing, messaging, and targeting rules to understand what drives MUB incrementally.
• Analyse results with rigour: measure MUB uplift, IOV (Incremental Order Volume), CPiO (Cost Per Incremental Order), and redemption rates.
• Translate findings into clear recommendations and feed them back into the program roadmap.

• Hands-on experience with a CRM platform (Braze, SFMC, Adobe, Iterable, etc.).
• Strong understanding of customer journeys, segmentation, and personalization mechanics.
• Analytical mindset; able to interpret data, identify patterns, and identify what needs fixing.
• Ownership mentality: you want to own programs, not just execute tasks.
• Comfort working across multiple teams (data, technical, creative studio).
• Ability to break down problems, propose solutions, and iterate fast.
• Strong communication skills and ability to influence stakeholders.
• Fluency in English.

• Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.
• Fun, fast-paced and supportive, the JET culture is about movement, growth and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.