Integrated Marketing

PointFive finds the cost buried inside enterprise infrastructure, from the cloud to coding agents. We pioneered DeepWaste across cloud and data platforms, and we are now doing the same for AI token spend with TokenShift.

Fanatics, H&M, Hertz, Nubank, Citizens Bank and other Fortune 500 companies use PointFive to see and cut what their infrastructure and AI actually cost.

We have raised $96 million, most recently a $60 million Series B led by Accel. Engineering sits in Tel Aviv and our go-to-market team is focused on North America. PointFive Labs, our research arm, publishes original work on how infrastructure and AI actually get paid for.

CRN named us one of the 10 hottest cloud computing startups of 2026, Forbes Israel put us on its Next Billion Dollar Startups list, and Redpoint selected us for its InfraRed 100, its ranking of the private companies shaping the future of cloud infrastructure.

This is the connective tissue of our marketing. Product marketing, content, field, PR, partners, web and our outside agencies each own their piece. You make sure the pieces fit: that everyone knows what's coming, what they owe, and when, so we all move together.

You won't write every word, run every event or own every relationship. You will see the dependencies nobody else sees, bring the right people together early, and keep everyone accountable to the dates, including very senior people. It takes real experience to do this well, and the judgment to know when to push and when to adjust.

• Keep one shared view of everything marketing has coming, months ahead, so every team plans against the same picture.
• Think strategically about sequence. Decide what should come first, what builds on it and what lands last, so each launch, story, event and partner moment sets up the next one instead of competing with it.
• Work backwards from the big moments on the calendar and map the interdependencies: what has to be true, by when, for each one to land.
• Spot the connections early: which launch, story, event, partner and customer moment belong together.
• Bring the right people into the room at the right time and make sure each knows what they own and when it's due.
• Run the rhythm that keeps marketing, product, sales and partnerships in sync week to week.
• Make sure the website and our other channels reflect what we're saying, working with the people who own them.
• Give our agencies and outside partners clear direction so their work lands right the first time.
• Notice when something is slipping before anyone else does, and fix it or flag it.
• A major conference is four months out. Work backwards so that the product news, the story behind it, the press, the partners and the customer voices are all ready at the right moment, and every owner knows it.
• Three teams are planning three good ideas for the same month. Turn them into one moment instead of three competing ones.
• A launch date moves. Figure out everything downstream that moves with it, and get everyone re-aligned before it becomes a problem.
• A partner wants to do something together. Make sure it fits the bigger plan and doesn't collide with what's already coming.

You probably haven't had this exact title. The people who do this well usually took a winding path through events, content, product marketing, community, sales, producing or founding something. What they share is that they make things happen.

Doesn't matter: your current title, a specific number of years, a marketing degree, or whether you have held a role like this before. You don't need to code.

You don't need to tick every box. Show us you can really own this.

Your first 90 days

How we'll know it's working

What you might not love

Why PointFive