Hungry Minds is an international publishing house known for creating high-quality, innovative products at the intersection of education, entertainment, and art. We gained global recognition with our debut project—a hand-drawn encyclopedia on rebuilding civilization—which raised $3.5 million on Kickstarter and sold over 100,000 copies worldwide. Our team brings together artists, scientists, writers, and product thinkers united by a shared mission: to spark curiosity and reveal the magic of the world.
Influencer marketing manager for YouTube
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описание
задачи
- Identify, evaluate, and onboard relevant creators across key platforms (primary focus: English-speaking YouTube; secondary: Instagram)
- Build and scale a high-quality influencer pipeline across formats: barter, UGC, paid integrations, and long-term partnerships
- Own the full collaboration lifecycle—from outreach and negotiation to briefing, execution, and publishing
- Develop creative concepts for integrations, including storytelling angles and content formats
- Assess audience quality, engagement, and brand fit to ensure alignment with Hungry Minds’ standards
- Track and optimize performance across campaigns, including: engagement rate (ER), CPM, CTR, link clicks, and promo code performance
- Maintain and continuously expand the influencer database
требования
- 1+ year of experience in influencer marketing (ideally within e-commerce or DTC)
- Intermediate+ English proficiency
- Strong working knowledge of Google Workspace and Notion
- Hands-on experience with influencer discovery tools (e.g., Modash or similar)
- Excellent communication and negotiation skills—you can confidently position the brand and close win-win partnerships
- Solid understanding of collaboration models: barter, CPA, paid integrations, and ambassadorships
- Ability to write clear, structured, and creative briefs for creators
- Analytical mindset with a strong grasp of key metrics: ER, CPM, CPE, ROI, ROAS
- Highly organized, proactive, and detail-oriented, with strong aesthetic judgment and awareness of content trends
условия
- $1,100 – $1,500/month (gross base salary)
- KPI-based bonus with total earnings potential up to $2,500/month
- Compensation is performance-driven and scales with results
- Final offer depends on experience and performance
навыки
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