influencer marketing manager for creator campaigns

TheSoul Group is a creator business platform operating at the center of the creator economy. It produces videos, animations, and editorial stories distributed across 60 platforms and 20 websites, reaching audiences in 21 languages. The company provides content distribution, localization, and social media management services, and is behind 5-Minute Crafts and Bright Side.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Source and identify creators across YouTube, TikTok, and Instagram based on client briefs, target audiences, markets, campaign objectives, and budgets
• Evaluate creator profiles using audience demographics and geography, engagement, average views, posting consistency, brand safety, and previous brand partnerships
• Use influencer discovery and analytics platforms to identify creators and assess their campaign potential
• Prepare creator shortlists with performance metrics, pricing estimates, and recommendations
• Manage creator outreach and follow-ups
• Negotiate partnership rates, deliverables, usage rights, exclusivity, and payment terms
• Assess proposed rates against CPM and CPV benchmarks
• Coordinate contracts by documenting agreed commercial terms and communicating relevant information
• Maintain records of creator communications, negotiations, and partnership progress
• Manage multiple campaigns and complete sourcing, outreach, and negotiations on schedule
• Collaborate with campaign managers and stakeholders to align creator selections and partnership terms with client expectations
• Maintain creator databases, campaign trackers, and project updates
• Identify potential challenges, communicate project updates, and suggest improvements to sourcing, negotiations, and campaign delivery

• 2+ Years of professional influencer marketing experience, including creator sourcing, outreach, and negotiations for paid brand campaigns
• Experience identifying, evaluating, and securing partnerships across YouTube, TikTok, and Instagram
• Experience in an influencer marketing agency or dedicated influencer marketing department
• Strong understanding of influencer analytics, including audience demographics, engagement, average views, audience authenticity, and brand suitability
• Knowledge of influencer pricing models and performance benchmarks, particularly CPM and CPV
• Negotiation experience covering rates, deliverables, usage rights, exclusivity, and payment terms
• Familiarity with influencer contracts, commercial agreements, and partnership documentation
• Experience managing multiple campaigns, creator relationships, and deadlines in a fast-paced environment
• Familiarity with influencer discovery and analytics tools
• Proficiency in Google Workspace, particularly Google Sheets
• Familiarity with Asana and Slack; HubSpot experience is an advantage
• Strong analytical, organizational, and time-management skills, attention to detail, and a proactive approach to problem-solving
• Ability to work independently and collaborate with an international team
• C1-level English proficiency or higher
• Availability for meetings and communication during Central European working hours
• Будет плюсом: experience managing influencer campaigns in fintech, cryptocurrency, AI, technology, consumer goods, or mobile applications; familiarity with AI-powered productivity tools such as ChatGPT or Claude

• Part-time engagement under an independent service-provider agreement
• Expected workload of approximately 4-8 hours per day, depending on project requirements
• Flexible schedule, with sufficient overlap with Central European working hours
• Compensation is agreed individually and reflects experience, capabilities, and the value delivered
• Collaboration with an international network of professionals across 85+ countries and access to collaboration platforms, project coordination, and streamlined processes