Influencer Marketing Manager

Nekki is a game development studio with over 20 years of experience. Its PC/Console division focuses on quality animation-based games for PC and consoles. SPINE is a third-person beat ’em up centered around cinematic gun-fu shootouts, featuring a deep storyline, a unique setting, character progression, and battles with a wide array of firearms.

• Develop, run, and scale the project’s global influencer marketing strategy, owning the direction end to end
• Build a tiered pool of streamers and content creators from scratch, aligned with the game’s genre
• Source and negotiate integrations, focusing on YouTube, Twitch, and TikTok/Shorts
• Manage influencer-related budgets across paid campaigns and organic outreach
• Write briefs and creative TORs, track content delivery deadlines, and handle contracts and NDAs
• Ensure brand safety across all integrations
• Analyze campaign performance, including reach, engagement, wishlists, Steam and console store conversions, CAC, and ROAS
• Launch affiliate and seeding programs to grow creator-driven organic advocacy
• Align influencer activities with the overall marketing plan and the game’s update, announcement, and launch roadmap
• Test new funnels and ad approaches, and monitor competitors in PC/console gaming
• Collaborate closely with community managers, marketers, the brand manager, and production

• 3+ Years of experience in influencer marketing, including 2+ years in gaming
• Experience with premium AA/AAA PC and console titles
• Experience with global game launches
• An existing, up-to-date contact base of gaming influencers and streamers
• Experience with barter integrations and working with Steam, Xbox, and PlayStation
• A proven track record of building influencer programs from scratch and running campaigns with measurable ROI/ROAS
• Strong knowledge of performance marketing metrics and analytics tools
• English C1
• Fluent Russian communication is required

Nice to have:

• existing relationships with creators in action, fighting, beat ’em up, shooter, anime, and cyberpunk gaming
• experience working with talent agencies and creator management companies
• experience running creator campaigns across North America, Europe, LATAM, and Asia
• experience with creator playtests, preview events, and early-access campaigns
• familiarity with creator discovery and analytics platforms such as Lurkit, Keymailer, SullyGnome, Streams Charts, Tubular, Modash, or similar
• experience building creator communities or ambassador programmes