head of smm in gaming

Brazy creates products for the gaming and entertainment industry, including loot boxes for PUBG and Standoff. The company aims to become one of the world leaders in the entertainment industry.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and implement SMM and content strategies for social media;
• Plan, prepare, and publish content according to the content plan;
• Monitor news, updates, tournaments, trends, memes, and relevant events in CS2, PUBG Mobile, and Standoff 2, adapting them to the brand and its audience;
• Create content based on gaming culture, game mechanics, and gaming audience interests;
• Monitor gaming and iGaming trends and adapt them to the brand;
• Analyze content performance, reach, engagement, audience growth, and other key metrics;
• Prepare reports and optimize the strategy based on data;
• Assign tasks to designers and copywriters while monitoring deadlines and quality;
• Develop and promote the brand across TikTok, Instagram, Facebook, Telegram, Threads, and other social media platforms;
• Create content aimed at increasing engagement, audience growth, traffic, and overall business performance;
• Adapt content and tone of voice for different age segments of the target audience;
• Generate ideas for gaming activations, content series, contests, tournaments, and real-time content;
• Contribute to brand awareness, engagement, traffic, and overall business growth.

• At least 1 year of practical SMM experience;
• Understanding of social media, gaming and iGaming audiences, and marketing;
• Deep knowledge of CS2, PUBG Mobile, and Standoff 2, including game mechanics, updates, tournaments, trends, memes, and community specifics;
• Strong understanding of gaming and iGaming audiences and the ability to work with different age segments;
• Good knowledge of social media algorithms and analytics tools;
• Ability to adapt content, tone of voice, visual style, and communication approach to different age groups;
• Understanding of marketing principles and ability to analyze content performance;
• Experience with AI tools;
• Confident PC skills and proficiency in Google Sheets and Google Docs;
• Experience working with TikTok, Instagram, Facebook, Telegram, Threads, and other social media platforms;
• English - Intermediate;
• Nice to have: experience in iGaming, gaming, or related digital projects, deep knowledge of CS2, PUBG Mobile, and Standoff 2 and gaming communities, experience with international audiences, AI tools, analytics, advertising platforms, SMM strategy development, creative activations, contests, tournaments, and real-time content.

• Flexible schedule;
• 24 Working days of paid vacation;
• 100% Paid sick leave;
• Competitive fixed salary + performance bonuses;
• Long-term cooperation;
• Career growth inside the Influence Department;
• Work with one of the fastest-growing gaming projects.