head of smm for HTML5 games

TRUE LABS is an international game developer providing HTML5 games with diverse mechanics, original graphics, engaging gameplay, bonus features, and high-quality visuals.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute social media strategies aligned with the company's marketing objectives;
• Build long-term growth plans for each platform based on its audience and algorithm;
• Identify opportunities to increase brand awareness and engagement through organic social media;
• Plan, create, write, and publish content across LinkedIn, X (Twitter), and Instagram;
• Adapt messaging and tone of voice for different audiences and platforms;
• Collaborate with designers and the marketing team to deliver engaging visual content;
• Maintain a content plan and ensure consistent publishing;
• Build and maintain active communities across platforms such as Discord or Telegram;
• Moderate discussions and encourage meaningful engagement;
• Monitor community sentiment and collect valuable user feedback;
• Identify community trends, recurring topics, and opportunities for engagement;
• Support communication with streamers, content creators, and influencers;
• Coordinate promotional activities and campaign execution;
• Build and maintain positive long-term relationships with creators;
• Stay up to date with platform updates, algorithm changes, emerging trends, and new content formats;
• Proactively suggest new ideas, experiments, and initiatives;
• Continuously identify opportunities to improve social media performance;
• Work closely with PR, Design, Product, and Business Development teams;
• Support game launches, company announcements, exhibitions, and marketing campaigns through social media;
• Track and analyze social media performance;
• Monitor engagement, reach, audience growth, and content effectiveness;
• Prepare regular reports with insights and recommendations;
• Use data to continuously optimize content strategy.

• Strategic understanding of social media as a business and marketing tool;
• Proactive approach, ownership, and ability to bring new ideas independently;
• Curiosity about internet culture, trends, and platform innovations;
• Organized, independent, and confident communication with creators, communities, and internal stakeholders;
• 2+ Years of experience managing social media;
• Experience within the iGaming industry;
• Proven experience managing multiple social media platforms simultaneously;
• Experience with community management;
• Excellent understanding of LinkedIn, X (Twitter), and Instagram;
• Strong understanding of social media trends, platform algorithms, and best practices;
• Outstanding English copywriting skills for engaging, brand-consistent content across different formats;
• Strong organizational skills and ability to manage multiple content streams simultaneously;
• Basic understanding of branding, content marketing, and digital communications;
• Nice to have: Experience working with influencers or streamers, familiarity with TikTok, Reddit, YouTube, Threads, and other platforms.

• Flexible working hours;
• Corporate English courses;
• Knowledge-sharing culture;
• High level of creative freedom and ownership.