Abbott

16 сен

Head of Marketing & Sales Scientific Infectious Diseases

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в среднем 286 522 ₽

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описание

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задачи

Strategic Marketing & Business Planning

Own and drive the strategic marketing direction for the region in alignment with regional and global business priorities.

Develop and execute mid- and long-term marketing strategies that support sustainable business growth, market expansion and competitive positioning.

Translate regional and global strategic priorities into local commercial plans and measurable business outcomes.

Identify future market opportunities and develop strategic recommendations for business development and portfolio growth.

Drive customer-centric marketing initiatives based on market insights, customer needs and competitive intelligence.

Contribute to regional planning, value creation initiatives and business strategy development.

Manage and optimize marketing investments and assigned resources in collaboration with commercial and finance leadership.

Product Commercialization & Portfolio Leadership

Lead regional commercialization and launch activities for new products and strategic portfolio initiatives.

Develop customer value propositions, market positioning and go-to-market strategies.

Ensure successful adoption and utilization of products through customer-focused marketing programs.

Align local portfolio strategies with regional and global product objectives.

Serve as the regional subject matter expert for the Infectious Diseases portfolio and provide strategic direction on product positioning and customer value communication.

Lead promotional activities including congresses, symposia, exhibitions, marketing collateral, digital campaigns, public relations activities and sales enablement tools.

Sales Scientific Strategy & Clinical Engagement

Define and drive the regional Sales Scientific strategy in support of business objectives and portfolio growth.

Build and maintain strategic relationships with Key Opinion Leaders (KOLs), clinical experts, professional societies and relevant healthcare stakeholders.

Oversee advisory boards, scientific exchange programs and KOL engagement initiatives.

Ensure effective translation of clinical evidence, market insights and customer feedback into marketing and commercialization strategies.

Drive customer engagement concepts, clinical education initiatives and scientific support activities that strengthen portfolio adoption and customer retention.

Provide strategic oversight of customer training concepts, workflow initiatives and application excellence programs.

Support tender strategies and clinical differentiation initiatives through strong understanding of customer pathways, workflows and unmet clinical needs.

Responsible for the onboarding, training, coaching, and ongoing professional development of the commercial team.

Leadership & Organizational Development

Lead, coach and develop Marketing and Sales Scientific team, fostering a high-performance and customer-focused culture.

Provide disciplinary and functional leadership for direct reports.

Set clear objectives, monitor performance and ensure alignment with business priorities.

Support talent development, succession planning and organizational capability building.

Promote collaboration, accountability and continuous improvement across the function.

Build organizational capabilities that support current and future business objectives.

Business Performance & Cross-Functional Leadership

Partner closely with Commercial Leadership to improve market penetration, customer engagement and business performance.

Monitor and analyse key performance indicators, market performance and marketing effectiveness.

Assume accountability for defined business performance indicators and functional objectives.

Support pricing, profitability and commercial optimization initiatives.

Provide strategic recommendations based on customer insights, market intelligence and business performance analyses.

Collaborate closely with Commercial, Medical & Scientific Affairs, Finance, Regulatory Affairs, Quality, Application Specialists and other functions to achieve business objectives.

Represent the West Europe region within regional and global cross-functional projects and strategic initiatives.

Your Qualification:

Bachelor’s degree in Marketing, Life Sciences, Business Administration or a related field.

Minimum 5 years of marketing experience within the in-vitro diagnostics industry.

Demonstrated experience marketing technical and clinically relevant products within a diagnostics, laboratory or healthcare environment.

Proven experience developing and implementing strategic marketing plans with measurable business impact.

Demonstrated experience translating market insights, customer needs and business objectives into commercial marketing strategies.

Proven experience supporting product launch and commercialization activities.

Demonstrated leadership experience, including direct people management and team development.

Proven experience working with Key Opinion Leaders, clinical stakeholders and healthcare professionals.

Experience developing customer engagement, training or education strategies.

Strong understanding of customer value creation, market segmentation, competitive positioning and portfolio strategy.

Experience working closely with commercial leadership teams to drive business growth and market development.

Strong analytical skills with the ability to interpret market data, business performance indicators and customer insights.

Excellent communication, presentation and stakeholder management skills.

Fluent German and English language skills, both written and spoken.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.

Connect with us at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ID Infectious Disease

LOCATION:

Germany > Koeln : Schanzenstrasse 30

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 75 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

требования

Требований нет

условия

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

In Germany, Abbott has approximately 4,000 employees working in manufacturing, research and development, logistics, manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, Hamburg and Munich.

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:

Career development with an international company where you can grow the career you dream of

An attractive benefits package (a company bike, employee stock purchase program)

A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

A challenging position in a fast-growing crisis independent industry

To become part of a dynamic, highly educated, highly skilled, and motivated team

Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication

Multi-national environment, where we foster the development of our talents within the enterprise

The position of Head of Marketing & Sales Scientific (m/f/d) is within the Infectious Diseases Business Unit, based at Abbott Rapid Diagnostics Germany GmbH in Cologne, and reports to the General Manager DACH.

The Marketing & Sales Scientific is responsible for defining and driving the strategic marketing and scientific sales support direction across Germany, Austria, Switzerland and the Netherlands. The role translates regional and global business objectives into sustainable growth strategies, effective customer engagement initiatives and successful commercialization of the Infectious Diseases portfolio.

The position serves as the functional leader for Marketing and Sales Scientific activities in the region and is accountable for marketing strategy, product commercialization, key opinion leader engagement, scientific customer engagement, application excellence and business performance. The role provides leadership to the Marketing, Operations and Sales Scientific & Application function and ensures alignment between customer needs, market opportunities, clinical insights and commercial objectives.

навыки

marketing strategy business planning go-to-market strategy product commercialization market research competitive intelligence portfolio management market expansion marketing investments

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Head of Marketing & Sales Scientific Infectious Diseases

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