Strong experience in multi-touch attribution, offline conversion tracking, and marketing measurement frameworks.Deep understanding of Google Ads, Meta, GA4, GTM, Salesforce, and CRM integration.Experience working in long sales-cycle environments.Ability to quantify commercial risk and communicate to executive stakeholders.Strong cross-functional leadership and stakeholder management skills.Experience designing governance frameworks and measurement operating models.Performance KPIs & Success Metrics
Increase deterministic attribution coverage from ~60–70% baseline to ≥80% where technically feasible.Improve Paid Signal Recovery Rate (Month-on-Month improvement in GCLID, call tracking and offline match rates).Applications with Campaign Linkage % (target progressive improvement per quarter).Campaign-linked Call Attribution % (dynamic call tracking live across priority brands).Cross-Domain Persistence Rate (www → OAP tracking stability).Offline Conversion Upload Match Rate (Google & Meta).Reduction in ‘Other’ / Unattributed Lead Source % (monthly audit & correction process).Executive Confidence Index – documented confidence bands on Paid vs Organic contribution.Time-to-Insight Cycle – reduce lag between campaign launch and decision-ready performance signal.Successful delivery of Tier 1 (Signal Recovery), Tier 2 (Signal Resilience), and Tier 3 (Decision Augmentation) roadmap milestones.Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science or equivalent practical experience in marketing measurement and attribution leadership.8+ years experience in marketing analytics, attribution, or measurement within a multi-channel digital environment.Proven experience designing and implementing multi-touch attribution frameworks.Hands-on experience with Google Ads, Meta Ads, GA4, GTM, and Salesforce CRM integrations.Strong understanding of offline conversion tracking, cross-domain tracking, and server-side tagging.Experience working in long sales-cycle environments (education, B2B, financial services, or similar).Demonstrated ability to translate complex technical measurement concepts into executive-level insights.Experience building governance frameworks for UTMs, tracking standards, and data integrity.Strong stakeholder management experience across Marketing, Sales, Product, Data, and Technology teams.Experience managing agencies or external technical partners.Other Information
Global University Systems equal opportunity employer. We provide equal opportunities and are
committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic
origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of
offences, marital status, family status or disability.
The post holder may be asked to undertake different or additional duties in line with business
requirements at the request of their line manager. There is an expectation that all employees will
maintain the values of the Group and will comply with the code of conduct as well as equality and
diversity, health and safety and safeguarding policies.
