Head of marketing in hospitality tech

Hapi is hospitality's connectivity partner, dedicated to simplifying the complex hospitality technology landscape by connecting hoteliers and solution providers at scale. Hapi removes long-standing data barriers, enabling hotels, hotel companies, and technology providers to access and utilize data in real time — empowering the creation of personalized guest experiences that drive business success. Hapi serves 15,000 hotels globally, including IHG Hotels & Resorts, Wyndham Hotels & Resorts, Sonesta, Rosewood.

• Own top-of-funnel conversion and pipeline generation. Campaigns must be attributable to revenue, not just activity.
• Design and run ABM programs for a defined, finite universe of accounts — enterprise hotel groups, brands, and technology providers.
• Partner closely with Sales to define priority accounts, buying committees, engagement signals, and coordinated account plays.
• Optimize for accounts that convert, not impressions.
• Own Hapi's discoverability in AI-generated search results (GEO), not just traditional SEO.
• Sharpen Hapi's positioning against a competitive hospitality-tech landscape.
• Own voice, visual identity, and narrative consistency.
• Translate complex data and connectivity concepts into messaging that resonates with hotel IT, loyalty, and marketing buyers.
• Build a content operation where taste and distribution are the constraints — not production capacity.
• Use AI to accelerate drafting, repurposing, and personalization so the team is spending its time on judgment and distribution, not production.
• Own the strategy and the output.
• Serve as Hapi's primary relationship owner with our PR agency.
• Set the communications strategy, define deliverables, and hold the agency accountable to share-of-pipeline outcomes — not coverage volume alone.
• Own strategy and execution for HITEC, key industry conferences, and Hapi's proprietary events.
• Own strategy for Hapi's B2B SaaS provider and technology marketplaces — positioning Hapi for inbound discovery and pipeline generation through channel partnerships.
• Partner with Product, Sales and Customer teams on product positioning, launches, sales enablement and go-to-market strategy.
• Translate technical capabilities into clear business value for hotel companies and technology partners.
• Own the marketing budget, manage two direct reports (Marketing Senior Specialist and Graphic Designer), and maintain strong relationships with our PR and web agency partners.

• Director-level marketing leadership in B2B SaaS or technology, ideally within an enterprise or complex-sales environment.
• Experience owning a marketing budget and making investment/trade-off decisions based on business impact.
• Demand generation and ABM ownership with revenue attribution — not just campaign management
• A concrete track record of building workflows with AI tools, with before/after metrics to show for it
• Experience managing agency relationships as primary owner
• Ability to own event strategy and execution — HITEC or comparable B2B industry events
• Experience managing content strategy
• Remote team management experience and strong cross-functional communication
• Будет плюсом: Hospitality industry experience — Hapi's product is deeply industry-specific, and fluency in how hotels and hotel brands evaluate, buy, and implement technology meaningfully shortens the ramp; Experience in data, integration, or API connectivity products; Exposure to EU or APAC marketing expansion; Experience guiding a marketing function through a strategic growth milestone; Strong writer who works across technical and commercial audiences

• Competitive base salary + performance bonus tied to pipeline outcomes
• Remote-first with periodic team gatherings and industry events
• Full benefits package