head of marketing department
ниже рынка на 55,0%
вакансия
129 076 ₽
в среднем
286 522 ₽
мэтч
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описание
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*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
- Plan and carry out the company’s daily marketing activities
- Create a content calendar and manage social media channels daily
- Prepare creative, sales-oriented social media content
- Plan photo and video content, organize shoots, and conduct them when needed
- Create Reels, Stories, posts, and other digital materials
- Prepare visual materials for products, new collections, and special offers
- Present product features and benefits effectively to customers
- Participate in planning and executing advertising campaigns
- Manage and monitor Meta Ads and other digital advertising tools
- Analyze advertising campaign results and develop recommendations for improvement
- Communicate ongoing promotions, offers, and marketing activities
- Coordinate updates to product and marketing information on the website
- Prepare marketing materials and communicate with relevant teams
- Coordinate daily with branches, the sales team, and other relevant employees
- Analyze competitors and monitor market and customer activity
- Analyze marketing activity results and prepare periodic reports
требования
- At least 3–5 years of marketing experience
- Experience in construction, renovation and finishing materials, retail, or a related product field
- Strong knowledge of social media platforms and their capabilities
- Experience creating content and visual materials
- Practical knowledge of Meta Business Suite / Ads Manager
- Experience using Canva, CapCut, or similar tools
- Ability to use AI for marketing, including creating content and visual materials
- Strong written and verbal communication skills
- Critical and analytical thinking
- Creative thinking and ability to put ideas into practice
- Organizational skills
- Ability to set priorities and manage multiple tasks simultaneously
- Results-oriented
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