Head of expansion in iGaming

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

• Identify, evaluate, and prioritize potential GEOs for expansion testing.
• Develop the initial marketing hypothesis regarding regional growth potential.
• Collaborate with Analytics and Product teams to define target KPIs, performance benchmarks, and clear test success criteria.
• Model preliminary testing budgets, required team resources, acquisition channel splits, and projected unit economics.
• Present and align the testing roadmap with the CMO.
• Build comprehensive go-to-market media plans: budget allocation, acquisition channels, traffic volume milestones, projected FTDs, and quality targets.
• Plan and structure Affiliate channel deployment and strategic partner programs.
• Organize and oversee testing across in-house media buying streams (predominantly Facebook and In-App); evaluate Influencer and CBM acquisition where relevant.
• Direct and align contributing teams, tracking milestones and maintaining strict discipline over test budget utilization.
• Monitor early traffic bursts, daily ad spend, and FTD trends on a daily basis.
• Ensure ongoing tracking aligns with budget allocations and planned traffic volumes.
• Assess early-stage cohort retention and traffic quality metrics.
• Detect bottlenecks or performance drops early and coordinate rapid tactical adjustments with traffic managers and partners.
• Serve as the central communication bridge linking Marketing, Analytics, and Product teams.
• Establish target product and marketing performance indicators in tandem with data analysts.
• Request and interpret predictive models and forecast curves (LTV, payback windows, player activity patterns) to assess traffic viability.
• Work alongside the Product team to inspect registration-to-deposit funnels (Click-to-Reg, Reg-to-Dep) and early on-site behavior.
• Benchmark actual figures against initial assumptions—evaluating player value, retention curves, and path to target unit economics rather than raw FTD counts alone.
• Lead comprehensive post-mortem analyses across all completed GEO tests.
• Formulate clear, data-backed conclusions defining test success or failure.
• Deconstruct underperforming tests to pinpoint core drivers (e.g., payment friction, regulatory blockers, creatives, traffic channels, or core offer fit).
• Identify optimizations across marketing setup, channel mix, or product onboarding flows.
• Deliver concrete strategic recommendations to the CMO: terminate the GEO, execute a secondary test with adjusted parameters, or greenlight full-scale expansion.

• 3+ years of experience in roles such as Head of Expansion, Head of Media Buying, Head of Traffic, or Marketing Product Lead within the iGaming / Betting vertical.
• Solid practical understanding of key acquisition channels: Affiliate (CPA / RevShare), Facebook, In-App, and Influencer marketing .
• Hands-on knowledge of iGaming operations: local payment methods, regulatory frameworks, localization standards, and conversion funnels.
• Strong data-driven mindset with proficiency in unit economics, cohort analysis, predictive LTV modeling, and ROMI/ROAS metrics.
• Proven track record collaborating with Analytics and Product units (ability to write precise briefs and interpret complex datasets).
• High-level cross-functional leadership and stakeholder management skills without direct line-authority dependencies.
• Business acumen and accountability for managing and justifying testing budgets based on ROI metrics.

• We care about you: Vacation: Reset. Recharge. Come back stronger.
• Sick Leave Allowance: Health is power. We designed the system to support you.
• Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.
• Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
• Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.
• Generation Program : Focused on boosting the potential of children within our families.
• Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.
• Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.