Head of creative growth in web3

Now Tangem is rapidly evolving from a hardware leader into a self-custody powerhouse. We now cover payments (Tangem Pay), swaps, staking, yield, and more—building ultimate web3 consumer interface where users retain full control over their money as they manage it. We are looking for a Special Projects Manager/Creative Growth Lead to join the Communications team. You will be our «Swiss Army Knife» for paid and organic growth—the person who designs and executes viral campaigns, PR stunts, and gamified experiences that create noise on Crypto Twitter and beyond.

• You think beyond standard ads. Whether it’s a sharp satirical activation (think Coinbase’s "Chocolate" campaign), a 360 digital takeover, or a viral community campaign, you know how to create moments that grab the right people’s attention.
• You understand that crypto users love incentives. You design the mechanics for airdrops, trading competitions, and quests to drive actual user behavior and not just bot volume. You can write a whole thesis on Monad's airdrop campaign.
• You see our physical products as a marketing superpower. You will leverage them for рhygital dominance, creating scarcity-driven drops, artist collaborations, offline activations, and more.
• You live on Crypto Twitter. You monitor the narrative and spin up campaigns that insert Tangem into the trending conversation before it becomes too late.
• You leverage our design, product, and social teams to execute high-fidelity assets, but the blueprint is yours. You define the user flow, draft the narrative, and set the mechanics yourself, ensuring we execute at the speed of the market.

• You know every micro-trend on CT. You know why it’s brand tokens one week and perps trading the next. You know how that psychology operates.
• You can come up with a experimental PR stunt (Creative), but you also know how to calculate if the campaign is efficient (Analytical).
• You can show us specific examples: "I designed this campaign, X,000 people participated, here is how I hacked the growth."
• 3+ years in high-growth Crypto/Fintech marketing
• Proven experience executing campaigns with high viral coefficients (referral programs, guerrilla marketing stunts)
• Fluent English with a talent for punchy, non-corporate copywriting

• Stability, growth, participation in shaping the future unicorn;
• Remote work from any location;
• Competitive salary in EURO/USDT;
• Compensation for the purchase of necessary technical devices for the work.