Head of Brand Marketing, Scandinavia

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting for a Head of Brand Marketing to lead our Scandinavian Brand Marketing team, based in our Stockholm office. Reporting to the Scandinavia COO and the EU Marketing Director, you will work closely with Scandinavia management and EU Marketing, Digital Marketing, E-Commerce, CRM and Analytics teams. This role requires regular travel within Scandinavia and Europe.

This is an opportunity for an experienced marketing leader to drive brand awareness, positioning and customer growth across Scandinavia. Combining strategic leadership with a hands-on approach, you will lead integrated brand, product and customer marketing across online and offline channels to deliver sustainable brand and commercial growth.

Overall Marketing Management and Strategy

• Leading the Scandinavian marketing strategy and annual calendar, aligning business priorities, customer needs and EU objectives.
• Delivering integrated brand, product and customer campaigns with EU Marketing, Digital Marketing, E-Commerce, CRM and Analytics teams to grow awareness, engagement, traffic, conversion and retention.
• Identifying market opportunities, build local partnerships and develop activations for UTme! and RE.UNIQLO studios.
• Managing budgets, agencies and campaign performance, using insights to optimise results.

New Store Marketing and Expansion Strategy

• Leading marketing for new store openings and expansion across Scandinavia, driving awareness, traffic and conversion.
• Partnering with Store Operations, Visual Merchandising, E-Commerce, Omnichannel teams and external agencies to deliver consistent customer experiences and successful launches.
• Evaluating launch performance and identify improvements for future initiatives.

Media

• Developing integrated media strategies and optimise investment, audience targeting and campaign effectiveness with EU teams and media agencies.
• Leading local campaign and product advertising, adapting global and regional assets to Scandinavian market needs.
• Testing new media opportunities, technologies and partnerships, translating performance insights into actions that support customer acquisition and growth.

Public Relations and Sustainability

• Leading local PR and sustainability initiatives to strengthen brand visibility, reputation, earned media impact and customer engagement.
• Working with local and European sustainability stakeholders on integrated communications supporting brand and product campaigns.
• Managing PR agencies and activities, acting as a key liaison for media, brand spokespeople and external partners.

Team management

• Leading, developing and inspiring the Marketing and PR team, fostering collaboration, innovation, accountability and continuous development.
• Building strong partnerships across functions and markets to deliver shared business objectives.

• Bachelor's degree in Marketing, Business or a related field
• 10+ years' marketing experience within fashion, retail or consumer brands
• Proven track record delivering integrated marketing strategies across brand, digital, media, CRM and PR
• Strong understanding of omnichannel retail, customer acquisition, media planning and customer insights
• Experience working in multinational organisations with regional and global stakeholders; store or retail operations experience is advantageous
• Strategic, analytical thinker with strong commercial awareness and a hands-on approach
• Collaborative leader with proven people management, stakeholder management and influencing skills
• Highly organised and adaptable, able to manage multiple priorities in a fast-paced environment
• Passion for retail, fashion and exceptional customer experiences
• Fluent in English; proficiency in a Scandinavian language is preferred

Please submit your CV in English. Applications submitted in other languages may not be considered.

• Competitive salary and holiday days
• Bi-Annual Bonus
• Volunteer Day – twice a year
• Great Location
• 30% staff Discount
• Hybrid Working

Commitment to Inclusion and Data Protection

UNIQLO is an inclusive employer and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability, or other protected characteristics. We are committed to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process.

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