Growth Strategist (Paid Social)

Growth Strategist | DTC E-commerce | Remote (UK) | £40,500 – £60,000

Most agency roles manage accounts. This one consults on businesses.

At Soar Group, every client has a Growth Strategist at the centre. You’ll be the trusted external growth leader for a small portfolio of founder-led DTC brands, mostly in health and supplements, with beauty and apparel alongside, across the UK, US and beyond. You’ll diagnose the business, set the growth agenda with founders and leadership teams, and lead our media buying, paid search and creative teams to deliver it.

Soar Group is one of the UK’s fastest-growing performance marketing agencies, driving new customer revenue for 8–9 figure DTC brands through Meta, Google, TikTok and Performance Creative. Growth strategy, paid media and creative sit under one roof, so we work as an extension of our clients’ teams, not another agency to manage.

• Find the one thing holding a brand back. Diagnose each business from first principles across Offer, Conversion, Creative and Distribution using the Growth Compass, our proprietary framework, and fix the binding constraint first.
• Own the commercial plan. Build growth roadmaps and forecasts tied to revenue, new customer acquisition and profit targets, and plan peak periods like BFCM well ahead.
• Lead the room. Run strategic conversations with founders and CMOs, including the difficult ones. You make the final call on budget and strategy, and you’re confident telling a client what needs fixing in their business.
• Lead through others. Align Media Buyers, Paid Search and Creative Strategists behind one plan. You own the testing framework and approve the key decisions, and the Media Buyer runs the account day to day.
• Turn data into decisions. Read Shopify, Triple Whale, GA4 and platform data together, and measure what matters: new customer CAC, contribution margin and LTV, alongside MER, ROAS and AOV.
• Use AI as leverage, every day, for research, analysis, forecasting and reporting.

• Have 3+ years growing DTC e-commerce brands hands-on, with Meta at the core, ideally with fast-growing challenger brands rather than large enterprise names.
• Think beyond the channel. You know that landing pages, the offer, the product and creative often move results more than campaign structure, and you can tell us about a time you found a brand’s real constraint and fixed it.
• Are as comfortable in a P&L as in Ads Manager, and fluent in CAC, contribution margin, LTV and MER.
• Communicate with conviction. You can explain complex problems to a founder in plain English and get buy-in.
• Understand creative strategy and performance creative.

You might currently be a Senior Paid Social Manager, Head of Performance, Performance Lead, Head of Growth or Head of E-commerce at a scaling brand, or a Creative Strategist with deep commercial chops. Brand-side and agency-side experience is a strong plus.

Extreme Ownership. Kind Candour. Radical Curiosity. Outcome Obsessed. Every recommendation you make should carry a commercial impact.

• Fully remote, with hybrid options
• 28 days’ annual leave (including your birthday, Christmas Eve and New Year’s Eve)
• Private health insurance (after 6 months), life insurance, 24/7 virtual GP and a healthcare cash plan
• A Professional Development Fund for courses and certifications
• A Work Abroad Scheme (up to 30 days at a time)
• Company pension, regular events and team socials

If you think like a founder and act like an operator, we’d love to hear from you.

Soar Group is committed to a diverse and inclusive workplace and welcomes applications from all backgrounds.