Carbonfact is the Environmental Intelligence Platform built specifically for the textile and fashion industry. We turn messy, real-world business data into environmental intelligence — enabling any fashion company to measure, model, reduce and report on its impact with confidence. We’re hiring a Growth Marketing Manager, SEO & AEO to make Carbonfact visible to every sustainability leader in fashion.
Growth marketing manager, SEO & AEO in fashion
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описание
задачи
- Own our SEO and AEO strategy for the topics fashion brands care about most: carbon accounting and LCA software, Digital Product Passport, CSRD for textiles, Eco-Score, etc.
- Build a clear keyword and page map, and optimize our pages for AI engines
- Run the quarterly SEO/AEO review and turn it into a prioritized action list
- Own the refresh calendar for our solution, comparison, and product footprint pages and blog, so they stay accurate as regulations and our product evolve
- Design our internal linking: pillars, clusters and hubs like the Textile Regulations Hub
- Elevate visibility of supplier profiles, making each new supplier more valuable to the network
- Make it easy for brands to discover verified suppliers, and turn that discovery into new demand for Carbonfact
- Build calls to action, landing pages, assets (benchmarks, tools, guides) and demo flows on our highest-intent pages
- Run HubSpot nurture paths for organic and content leads
требования
- You have 4+ years of experience in SEO, growth or demand generation, in B2B SaaS or marketplaces
- You have hands-on AEO/GEO experience, and in-depth SEO know-how (keyword strategy, link building, technical SEO knowledge, etc.)
- You love living in the data: Ahrefs, Search Console, AirOps, Claude, Hotjar, HubSpot
- You use AI tools every day to build systems for research, drafting and analysis
- You are energized by building from zero, and by our mission of decarbonizing fashion
- Strong writing and editing in English
- Будет плюсом: Experience growing a two-sided marketplace; Experience in climate tech, sustainability or regulated industries; Experience with paid distribution (LinkedIn Ads, Google Ads) alongside organic; Conversion optimization
условия
- A transparent, collaborative and high-agency culture rooted in Carbonfact's principles here
- We provide the essential modern amenities: MacBook, headset, AI subscription, etc.
- Annual learning budget to support professional development
- Team retreats and social events multiple times a year
- Transparent compensation framework with level-based salary and equity; the salary range for this role is €63K-82K (commensurate with experience and dependent on location); this position is also eligible for an annual bonus
- Compelling equity package with employee-friendly exercise rights
- 100% coverage of premium health insurance with Alan
- Fitness benefits, commuter benefits and tickets restaurant
- 5 weeks of annual vacation + RTT days
- Monthly employer benefits contributions via Alleo
- 6 weeks of annual vacation
навыки
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