growth marketing manager in proptech

Flatmir is a real estate platform for finding, renting, and selling homes that runs on Telegram.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Research the market, target audiences, and competitive landscape;
• Audit the current marketing strategy, acquisition channels, and campaign performance;
• Develop, prioritize, and test growth and monetization hypotheses;
• Plan, launch, and optimize marketing campaigns across Telegram and Instagram;
• Select and evaluate Telegram channels, communities, and Instagram influencers based on audience relevance, actual reach, conversion potential, and expected campaign results;
• Manage and optimize advertising spend across channels, campaigns, audiences, and hypotheses;
• Analyze reach, traffic, conversions, customer acquisition costs, and cost per target action;
• Identify the causes of performance declines across channels, audiences, creatives, messaging, and the website;
• Prepare regular performance reports and recommendations for optimization and scaling.

• Hands-on experience marketing digital products;
• Experience managing full-cycle marketing projects, from research and campaign planning to launch, analysis, and optimization;
• Experience attracting both B2C and B2B audiences;
• Practical experience with Telegram advertising, including paid placements in relevant channels and communities;
• Practical experience working with Instagram influencers;
• Ability to assess audience relevance and quality, actual reach, conversion potential, and expected placement performance;
• Experience managing advertising budgets and reallocating spend based on campaign results;
• Strong understanding of conversion analysis and performance diagnostics;
• Fluent Russian;
• Working proficiency in English at B1–B2 level or above;
• Nice to have: Experience with property platforms, subscription-based digital products, real estate, relocation services, or the Turkish market.

• Remote and flexible collaboration;
• Direct involvement in the growth of an early-stage digital product;
• The opportunity to influence how Flatmir enters new markets;
• Part-time engagement at the initial stage, with the potential for a long-term role.