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описание
Revolut is a financial services company offering products for spending, saving, investing, exchanging, and travelling. Its products serve more than 80 million customers worldwide.
задачи
Identify customer needs by understanding customer behaviour and how features work globally to create data-driven stories and content that drive conversion;
Drive impactful go-to-market product launches by developing audience, messaging, and communication strategies;
Develop research plans to uncover customer insights, steer and validate product and marketing roadmaps, and monitor the competitive landscape;
Work with the Marketing team to develop campaign calendars that drive engagement across the funnel, from acquisition to retention;
Own tone of voice and style guides for Germany, adapting global campaigns to local nuances;
Deliver campaigns focused on growth and business impact.
требования
Fluency in English and German;
3+ Years of creative experience in B2C marketing in a fast-paced environment;
Experience leading regional marketing efforts for a global brand;
Knowledge of markets and the competitive landscape in the fintech or payments industry;
Expertise in developing stories and compelling content to drive conversion;
Experience setting strategic direction and project managing complex campaigns involving cross-functional teams;
Strong track record of planning and creating editorial and commercial content;
Ability to analyse and distil data into actionable insights for campaign strategy and product development;
Solid understanding of growth KPIs and commercial metrics;
Experience developing campaigns with influencers or affiliates;
Charismatic, people-oriented, and able to work in an evolving growth environment;
Nice to have: Experience running digital and traditional media campaigns.