growth marketing manager in B2B fintech

YouGo is a platform for compliant global contractor payments and payroll, covering onboarding, contracts, multi-currency fiat and crypto payouts, and compliance in one place. It helps companies hire and pay talent worldwide without local entities.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the full funnel from first touch to MQL/SQL and the metrics behind each stage;
• Build and optimize sales funnels and CRO-focused landing pages connected to the outreach engine and CRM;
• Run SEO, including content strategy, technical basics, and topic clusters that rank and convert;
• Plan and run paid acquisition across LinkedIn Ads, Google, and Meta with CAC/ROAS discipline;
• Own LinkedIn as a core organic, paid, and demand-generation channel for B2B, founder, and finance audiences;
• Set up lifecycle and email nurture, marketing automation, and attribution;
• Establish analytics and tracking with GA4, UTMs, and dashboards;
• Sharpen positioning and messaging for the ICP, including founders, CFOs, HR, and remote-first teams;
• Partner with sales/SDR and content teams to feed the pipeline, run experiments, and scale winning approaches.

• Proven track record as a growth/performance marketer in B2B SaaS or fintech;
• Hands-on experience in payroll, EOR, HR-tech, cross-border payments, or closely adjacent areas;
• Mandatory LinkedIn marketing and lead-generation experience;
• Strong SEO and paid advertising skills across LinkedIn, Google, and Meta;
• Experience with funnel building, CRO, analytics, and attribution using GA4 or similar;
• Comfortable owning numbers and reporting on CAC, conversion, and pipeline contribution;
• Fluent English;
• Nice to have: Crypto/Web3 or global-remote/distributed-teams marketing, ABM experience, HubSpot/CRM, Webflow or similar, marketing-operations tooling, Russian in addition to English, early-stage or 0→1 experience with a scrappy and autonomous working style.

• Remote, flexible, global work arrangement;
• Competitive comp + performance bonus + equity;
• Ownership of growth from day one and real influence on strategy;
• Fast, low-bureaucracy team where experiments ship.