Growth & marketing manager im E-Commerce

myDartpfeil is a German e-commerce company based in Berlin and a technology leader in online retail for individually configurable darts. With our own specially developed dart configurator, we give customers around the world the opportunity to put together their very own darts—individual, high-quality, and straightforward.

• Paid Ads: Planning, managing, and scaling our campaigns on Meta and Google (Search, Shopping, PMax, YouTube)—responsibility for an annual budget of over 1 million euros, including testing, attribution, and ongoing optimization for ROAS and new-customer costs
• Creatives: Conceptualizing, briefing, and creating ad creatives (video, statics, UGC)—hands-on, using AI-powered tools and working with freelancers; evaluating performance at the creative level
• CRM & Retention: Further developing our email and WhatsApp marketing—campaign planning, segmentation, and expanding automated flows
• SEO & GEO: Ensuring we are discoverable on Google and in AI assistants such as ChatGPT, Claude, or Perplexity
• AI & Processes: Building and establishing AI-powered workflows in marketing—from creative production and content creation to reporting and analysis
• Growth: Identifying and testing new channels and levers (e.g. additional marketplaces, international markets) and further developing our campaigns around seasonal peaks and product launches
• Shop & Landing Pages: Building and optimizing landing pages, campaign pages, and shop elements directly in Shopify—conversion optimization throughout the entire customer journey
• Reporting & Management: Building clear marketing reporting (channel performance, CAC, ROAS, retention) and continuously evaluating traffic, conversion, and user behavior—using this to derive actions and budget allocation

• Several years of proven experience in e-commerce or D2C marketing—ideally with direct budget responsibility in performance marketing
• Very good knowledge of Meta Ads and Google Ads, as well as experience with tracking and analytics tools (GA4, Google Tag Manager, Shopify reporting or similar)
• Experience with email and CRM tools (e.g. Klaviyo, chatarmin), as well as a good understanding of target audiences, segmentation, and retention
• A solid understanding of SEO and curiosity about GEO—you actively follow how search is changing through AI assistants
• Active use of AI tools in your daily work and enjoyment of rethinking processes with them
• Basic knowledge of HTML, CSS, and JavaScript, and ideally initial experience with Shopify (theme customizations, Liquid, apps)
• Analytical thinking, confidence working with numbers, and proficiency in Excel/Google Sheets—you make data-driven decisions
• A structured, self-reliant way of working and a strong hands-on mentality—you do not just conceptualize, you also execute
• Very good German skills and English skills at least at B2 level
• Будет плюсом: An interest in darts is not essential, but it helps

• Annual gross salary between 53,000 and 58,000 euros—depending on qualifications and experience
• Full ownership of various marketing channels at a growing D2C company, with a shared media budget in the seven-figure range
• Direct collaboration with the founders, short decision-making processes, and considerable scope to shape things—new ideas are tested, not debated
• Hybrid working possible, with an office in Berlin-Charlottenburg that has excellent public transport connections
• Deutschlandticket as a tax-free job ticket
• One massage per month as a tax-free non-cash benefit
• Company pension plan with an employer contribution
• Free drinks and coffee at the workplace
• Employee discounts on our entire range