growth marketing manager

PersonalInvest develops IT products, specifically mobile and web applications in the utilities category designed to provide a safer and more open internet experience. Since 2020, these products have supported millions of users globally.

• Own and improve web funnels for B2C utility products from first interaction to purchase;
• Work with quiz flows, pre-paywall steps, paywalls, and post-paywall screens;
• Find growth opportunities inside the funnel by identifying where users drop off, hesitate, or do not convert;
• Plan and run experiments to improve conversion and revenue;
• Improve paywalls, offers, pricing, and messaging in collaboration with the creative team;
• Analyze funnel performance and user behavior to understand what works and what does not;
• Scale successful experiments and stop those that do not work;
• Collaborate with product, creative, and analytics teams to turn insights into changes;
• Document funnel structure, experiments, and learnings.

• 2+ Years of experience in growth, marketing, product, or similar roles working with web funnels;
• Experience with B2C utility, productivity, health & fitness, edtech, wellness, or other subscription-based products;
• Strong understanding of web funnel conversions, paywalls, pricing, and offers;
• Hands-on experience running experiments, A/B tests, and improving funnel performance;
• Ability to analyze funnel data and understand user conversion and drop-off patterns;
• Experience working closely with UA, creative, product, and analytics teams;
• Structured way of thinking with an ability to test ideas, learn from results, and iterate;
• Ownership mindset focused on outcomes;
• Comfortable working in a fast-moving environment with constant changes;
• English B2+ (written and spoken);
• Nice to have: experience with mobile apps monetization including in-app onboardings and paywalls.

• Competitive salary;
• Paid vacation plus 5 personal days per year;
• Support for professional growth including coverage for courses, books, and conferences;
• Internal English language classes;
• Fast skill growth in a startup-paced environment;
• Culture of openness, respect, and honest feedback;
• Minimal bureaucracy.