1. Own Global Hyperscaler Marketing Strategy
- Develop and execute the global partner marketing strategy for Microsoft, AWS and Google Cloud, aligned with Wonderful's business priorities and regional growth objectives.
- Build annual and quarterly Joint Marketing Plans (JMPs) with each hyperscaler, including shared objectives, priority markets, industries, target accounts, campaigns and investment.
- Establish relationships with global and regional partner marketing leaders, ISV marketing teams, alliance stakeholders and ecosystem decision-makers.
- Position Wonderful as a strategic AI partner within each hyperscaler's ecosystem, creating opportunities for increased visibility, executive engagement and joint market activation.
- Identify and secure partner marketing funding, sponsorship opportunities, co-marketing investments and access to partner programs.
2. Build Scalable Partner Demand Generation Programs
Create a global portfolio of repeatable, partner-led demand generation programs that Regional Marketing teams can activate across markets.
Programs could include:
- Joint executive roundtables and AI Leaders events
- Co-hosted webinars and industry-specific thought leadership
- Joint digital campaigns, paid media and content creation
- Customer success stories, case studies and video content
- Industry-focused campaigns across Telco, Financial Services and other priority verticals
Work with Global Field Marketing Programs to build ready-to-activate playbooks, content, campaign assets and measurement frameworks, enabling regional teams to execute consistently while adapting to local market needs.
3. Drive Regional Partner Marketing Activation
- Act as the bridge between Global Hyperscaler Partnerships and Regional Marketing, ensuring joint opportunities translate into meaningful local execution.
- Build strong relationships with Regional Marketing Leaders across EMEA, APAC, LATAM and India
- Create a clear global and regional hyperscaler marketing calendar, giving teams visibility into upcoming partner programs, campaigns and events.
- Enable Regional Marketing teams to leverage local AWS, Microsoft and Google Cloud marketing relationships, communities and customer networks.
- Establish a regular planning and feedback cadence to share best practices, results and opportunities across regions.
4. Maximise Global Hyperscaler Events & Sponsorships
Own the strategic marketing approach to major hyperscaler events and ecosystem opportunities, including:
- AWS re:Invent and AWS Summits
- Microsoft Ignite and Microsoft Frontier Tour
- Google Cloud Next and GCP Summit + Google cloud days Joint executive summits, industry forums and partner ecosystem events
Go beyond traditional sponsorships by developing account-led engagement strategies, securing executive speaking opportunities and building joint campaigns around flagship events.
Ensure Wonderful is involved early in annual partner event and sponsorship planning cycles to secure the most valuable opportunities.
5. Build Joint Thought Leadership & Market Credibility
Partner with Product Marketing, PR & Communications and the hyperscalers to develop compelling joint narratives around enterprise AI transformation.
- Develop co-branded research, industry reports, white papers and thought leadership content.
- Identify opportunities to showcase Wonderful customer success stories through hyperscaler channels.
- Secure joint executive speaking opportunities, media engagement and content distribution.
- Build industry-specific narratives that demonstrate the business value of Wonderful's AI platform.
- Leverage hyperscaler credibility, distribution channels and communities to strengthen Wonderful's brand presence globally.
