Global marketing manager, advanced applications & solutions

We are seeking a Global Marketing Manager, Advanced Applications & Solutions to drive growth in priority applications where opportunities are technically complex, project-based, and developed over longer sales cycles. Unlike product-led or transactional marketing, advanced applications require sustained market education, account engagement, and lead nurturing across multiple technical and commercial stakeholders. This role will build application-led strategies that define where FTT can win, who to influence, what value to communicate, and how to maintain momentum from early awareness through specification, evaluation, and commercial conversion.

• Develop application-led growth strategies for priority industries, customer segments, use cases, and buying groups.
• Translate technical capabilities into differentiated value propositions tied to customer operating and business outcomes.
• Use customer insight, market data, and commercial input to prioritize opportunities, targeting, and investment.
• Build integrated campaigns that create awareness, educate the market, and nurture technical and commercial stakeholders across extended project cycles.
• Design content and customer experience journeys for key buying stages, from problem recognition and solution education through specification, evaluation, and purchase.
• Coordinate digital, content, email, search, webinars, events, trade media, account-based activity, and sales follow-up to sustain engagement and advance opportunities.
• Support selected portfolio initiatives and launches with application-focused positioning, content, and go-to-market plans.
• Create practical tools that help sales teams identify projects, engage buying personas, communicate value, and progress opportunities.
• Connect individual products to broader solution stories that demonstrate FTT’s value in demanding applications.
• Align marketing activity with product, engineering, and commercial priorities across global and regional teams.
• Measure engagement, lead quality, funnel progression, bookings, and revenue influence, recognizing the milestones of longer-cycle opportunities.
• Use analytics, customer feedback, and continuous improvement to refine programs, conversion paths, and sales alignment.

• Bachelor’s degree in marketing, business, communications, engineering, or a related field.
• 5+ years of experience in B2B demand generation, product marketing, application marketing, or industrial marketing.
• Demonstrated ability to market complex technical solutions through longer, multi-stakeholder buying cycles.
• Experience developing go-to-market strategies and integrated campaigns across digital, content, email, search, webinars, events, and sales activation.
• Strong customer-focused writing, positioning, analytical, and project management skills.
• Ability to influence and collaborate across global, matrixed teams in marketing, sales, product, and engineering.
• Experience with CRM, marketing automation, analytics, and sales enablement tools.
• Fluent English communication skills.
• Будет плюсом: Experience with pumps, fluid handling, industrial automation, process equipment, HVAC/R, or other engineered industrial products; Experience in application, vertical, account-based, or project-oriented marketing; Experience supporting new product launches and using business intelligence tools such as Qlik; Product management, engineering, or sales experience is a plus

• This is a 18-month fixed term contract.
• Competitive base salary, ensuring fair compensation for your skills and experience.
• Yearly performance-based bonus, rewarding your hard work and dedication.
• We are all owners of the company! Stock options that align your interests with the company's success.
• Private Medical Care, ensuring your well-being is taken care of.
• Cafeteria / Holiday subsidy to support your leisure time and work-life balance.
• Hybrid work model, providing flexibility and work-life balance.
• Stable working environment, focusing on long-term cooperation and mutual growth.
• Opportunities for professional growth and development, including Technical, Professional, and Skills Training in all required tools & individual development plan with internal Mentorship program.
• Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.
• 12,260-20,150 PLN