Global Field Marketing Manager

We’re building the best platform for authoring, publishing, and maintaining world-class docs. Close to 40,000 sign-ups per month, over 100k Monthly Active Users, used by 2M+ people and thousands of teams like Zoom, FedEx, Nvidia, Snyk, and Google. We’re profitable, backed by P9 Capital, Notion Capital, and Fly VC, and our amazing team is spread across 15 countries in North America, Europe, and Asia.

Our enterprise motion is growing, and the way we reach those buyers is changing. Docs are bought by engineering leaders, platform teams, and developer experience owners, people who don't answer cold emails but do show up at conferences, dinners, hackathons, and community meetups. Field marketing is how we get in front of them.

Today our event activity is opportunistic: a booth here, a sponsored dinner there, a webinar when someone has time. There's no tiering model, no consistent follow-up motion, and no reliable way to say which events created the (right) pipeline. This role owns all of it.

This is a new function at GitBook. You'd be the first person to own it.

How we'll measure success

In your first 90 days: a tiered event calendar for the next four quarters, a working measurement model in our CRM, and a follow-up motion Sales has actually agreed to.

After that: event-sourced and event-influenced pipeline, cost per opportunity by tier, target-account penetration at Tier 1 events, and speed of follow-up.

Also, you might be coming from a field marketing role at a SaaS company that got heavier on events, an event marketing role where you started owning the pipeline number, a demand gen role with a large in-person component, or a community or DevRel role that grew a commercial edge. We care less about the label than about what you can actually do. Some travel is expected, roughly a week or two a quarter, with a potential for a week a month in the conference season peak.

What this role is not

This isn't a role where you'll manage a team from day one, and it isn't purely strategic. You'll be on the floor at the show and in the spreadsheet the week after.

It's also not brand marketing or product marketing. You'll draw on both, and you'll partner closely with them, but you're accountable for the pipeline.

If you do this well, the function grows in scope, budget, and eventually headcount. But we're hiring for someone who wants to build it from scratch, not for the version of this role that exists in two years.

👥 Join GitBook at a pivotal time as we evolve our product and team. This is a chance to shape our product, craft, and culture.