Fractional CMO / Head of Marketing (Co-Founder Option)

Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders.

• Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model.
• Build thought leadership and market credibility around fractional executive work.
• Acquire and onboard companies through targeted outreach and conversion strategies.
• Recruit and onboard senior leaders interested in fractional engagements.
• Drive growth through community building, word-of-mouth, and trust-based marketing.
• Oversee marketing channels, content strategy, and community activities for both sides of the marketplace.

• At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
• A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.
• Experience developing positioning, brand strategy, and thought leadership for emerging markets.
• Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
• Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment.
• Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus.

Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available.

Location

Hybrid, Austria.