First Gen: Food Brand Marketing (Lay's)

Winter term: January/February to July 2027

Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?

Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.

• Have you ever wondered how new products come to market? You will play an important role in making sure new products are ready to be launched!
• Project planning & cross-functional stakeholder management.
• You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies.
• You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking.
• After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.

In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.

• You confidently take initiative and start your own projects and you see every new task as a great opportunity to learn.
• You’re organized whilst balancing different projects running simultaneously and have a result-oriented focus.
• You have a passion for the food and FMCG industry.
• You are a bachelor’s/master’s student or recent graduate focused on business/marketing.
• You are fluent in Dutch and English (good knowledge of French is a bonus).
• You are able to come to our offices in Utrecht three days a week.
• You are currently studying or have recently graduated (max. 3 months post-graduation)

YOUR RECRUITMENT JOURNEY

• Phone screening with one of our recruiters
• Interview at our office
• Offer: You’re hired!
• Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!

• A supportive team that will encourage your professional growth and development
• An opportunity to be meaningful and impactful within your work and projects
• A community of interns - offering additional support, the opportunity to build connections, workshops and much more
• Internship compensation of 550€/month and travel reimbursement
• Work-from-home toolkit