First Gen: Brand Marketing (Doritos and Portfolio Transformation)

Winter term: January/February to July 2027

Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?

Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-) graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.

• Have you ever wondered how new products come to market? In this exciting role, you will support the Doritos and Portfolio Transformation teams in building tomorrow’s portfolio and play an important role in ensuring that new products are ready to launch!
• You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies.
• You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking.
• You will plan projects effectively and manage cross-functional stakeholders to ensure successful collaboration and execution.
• After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns.
• In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience.

• You can think outside the box and approach projects in a creative way.
• You can bring ideas to life through effective communication and teamwork.
• You are confident in taking initiative and starting our own projects, while remaining organized throughout the process and maintaining a results-oriented mindset.
• You are sociable and proactive, with a hands-on and positive attitude.
• You have a genuine interest in the food and FMCG industry and enjoy keeping up to date with the latest developments in the world of digitalization.
• You are fluent in English and Dutch; a good knowledge of French is a plus.
• You are currently studying or have recently graduated (max. 3 months post-graduation), with a focus on business or marketing
• Are able to work from our Utrecht office at least three days per week.

YOUR RECRUITMENT JOURNEY

• Phone screening with one of our recruiters
• Interview at our office/online
• Offer: You’re hired!
• Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!

• A supportive team that will encourage your professional growth and development
• An opportunity to be meaningful and impactful within your work and projects
• A community of interns - offering additional support, the opportunity to build connections, workshops and much more
• Internship compensation of 550€/month and travel reimbursement
• Work-from-home toolkit