Field Marketing Specialist North

FMS actively contributes to building the local face of Red Bull within the field area in the most relevant way and in line with the global and national strategies and priorities, by supporting the FMM to embrace local needs and specificities and ensure the development of relevant strategies for the area to impact the heart of local consumers.

FMS is in charge of the Student Marketeers team of the area, ensuring they impact in local consumers every day in the most relevant way, guaranteeing conversion in trial and the right activation of RedBull events and proper collaboration with third party events when relevant.

• Implementation of Strategy and Rightness of Brand Priorities: Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs. Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.
• Marketing Innovation: Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
• Premium Appeal and Executional Excellence: Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
• Organizational Capabilities and Enabling Structure:
• Acts as a role model, displaying the Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Hire, train and lead the Student Marketeers Team of the area, ensuring the right profiles to drive conversion while promoting the development of shining stars within the Company.
• Ensure the right Student Marketeer program set up, in the right places and moments to reach the target groups, being flexible with resources so that we are always fishing where the fish are.

Additional Information

The position must be based in Bilbao.

Area of impact: Galicia, Asturias, Cantabria, Navarra, La Rioja, País Vasco, León, Burgos and Palencia

Travel: 75%

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.