Field marketing manager for software platforms

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

• Define and own the integrated EMEA Platforms marketing strategy, turning business goals, market dynamics, customer needs, and competitors into clear priorities.
• Partner directly with EMEA Platforms GTM leadership to set shared priorities, actively participate in business and pipeline reviews, and drive investment decisions for the highest-value opportunities.
• Build and oversee the full-funnel marketing plan for this segment, encompassing brand, demand generation, account-based marketing, pipeline generation and acceleration, executive engagement, and customer advocacy.
• Develop industry and account programs for strategic customers and high-potential prospects, helping Sales engage the right stakeholders with relevant messages and field marketing programs.
• Bring regional and global teams (including Demand Generation, Product Marketing, and Communications) together to deliver the marketing plan, and adapt global strategies to regional buyer expectations, regulation, and the competitive landscape.
• Build Stripe’s brand presence for EMEA Platforms through executive engagement, industry initiatives, and customer stories, and lead the programmes yourself where local context and senior ownership matter most.
• Own the EMEA Platforms marketing budget and the commercial metrics across demand, pipeline progression, product adoption, priority-account engagement, and ROI. Use the results to prioritise, scale, or change investments.
• Represent EMEA Platforms across EMEA and global marketing, bring local market insight into planning, and share what works with other regions.

• 10+ years of B2B marketing experience, including ownership of integrated marketing strategy and investment for a region or comparably broad portfolio in enterprise technology or a complex B2B environment.
• A track record of acting as a strategic marketing partner to senior Sales and GTM leaders, turning commercial priorities into marketing plans and investment decisions.
• Experience setting strategy while staying close enough to execution to run programmes from business case through delivery and measurement.
• Success generating and accelerating enterprise or mid-market pipeline, progressing strategic accounts, and driving product adoption and expansion.
• Strong cross-functional leadership, with a proven ability to align regional and global teams (including those with different goals and reporting lines) without direct authority.
• Ownership of multi-programme portfolios and budgets, and the ability to use data and market insight to prioritise investments and make trade-offs.
• Excellent written and verbal communication, with the ability to explain technical concepts in business terms and present complex recommendations to executive audiences.
• Good judgement and comfort making decisive calls when priorities compete or information is incomplete.
• Strong programme management skills, including experience using agencies or contractors to scale the team's capacity, and a working knowledge of Salesforce and common marketing tools.
• Будет плюсом: Experience marketing to software platforms, SaaS businesses, marketplaces, or other ecosystem-led business models; Strong understanding of payments, embedded financial services, fintech, or ecommerce; Experience developing segment or category positioning and turning it into regional and local-market programmes; Experience developing joint go-to-market programmes with technology, consulting, or other ecosystem partners; A track record of building customer advocacy programmes and influence strategies with senior enterprise stakeholders; Experience building a marketing approach where the playbook, resources, or route to impact was still taking shape

• Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in Stripe Delivery Center roles in Mexico City, Mexico, Bengaluru, India, and Dublin, Ireland work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-per
• The annual salary range for this role in the primary location is £81,400 - £122,000. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in th
• Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.