e-commerce performance marketing manager in D2C

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• You plan, implement, and optimize cross-channel performance marketing campaigns for our national and international D2C focus markets, with a view to expanding into further countries.
• You are responsible for budget planning, management, and optimization across all relevant channels (e.g., Meta, Microsoft, Search, Display, LinkedIn, Affiliate) and ensure maximum efficiency and performance.
• Together with internal teams such as Sales, Content, Design, and CRM, as well as external agencies, you develop market-specific strategies that sustainably increase revenue and visibility.
• You support the development of the international affiliate and partner network and the targeted advancement of our SEO strategy to increase organic reach in our target markets.
• Based on relevant KPIs, you analyze campaign performance, derive well-founded recommendations for action, and drive continuous, data-based optimization.
• You also actively help build processes and structures within the D2C marketing team to secure long-term international growth.

• Completed degree in Marketing, Business, E-Commerce, or Media.
• Several years of experience in performance marketing, with a focus on E-Commerce/D2C.
• In-depth knowledge of Google Ads, Meta Ads, Google Analytics, and tracking and tag management systems.
• Analytical and strategic thinking, combined with an independent, structured, and well-organized approach to work, even in a highly dynamic environment.
• Very good German and English skills (at least C1 level).
• Будет плюсом: Italian, Spanish, Dutch, or French are an advantage

• 30 days of vacation, with Christmas Eve and New Year's Eve off.
• Hybrid working model with the option to work from home several days a week.
• Financial participation in the company's success through bonus payments.
• 44 euros toward the Deutschlandticket.
• Travel sustainably with our JobRad bicycle leasing offer.
• Urban Sports Club membership.
• Capital-forming benefits of 27 euros per month.
• Meal subsidy of up to 20 euros per week for Foodji.
• A varied and free breakfast selection.
• 30% discount on all our FRITZ! products.
• Access to the Corporate Benefits program.
• Opportunity for workations, sabbaticals, and job sharing.
• Paid special leave for partners after the birth of a child.
• Individual professional development opportunities and an open culture of learning from one another.
• Unique team events, e.g., barbecues, a Christmas party, and the big FRITZ! Summer Festival, to which your family is also invited.