E-Commerce Growth Manager

Acronis is a global leader in cyber protection, delivering AI-powered protection for productive MSPs in a single, natively integrated platform that unifies operations management, cybersecurity, and data protection. Driven by our mission to protect, manage and automate every workload that businesses and lives depend on, we’ve built the industry’s only all-in-one solution. In this role, you will own the e-commerce growth strategy and performance of two Acronis product stores, with a clear mandate to accelerate online revenue growth. You will be responsible for identifying and executing opportunities across the entire digital customer journey—from traffic acquisition and product discovery through conversion, purchase, and customer expansion. This is a high-impact, highly autonomous independent contributor role for an experienced e-commerce leader who knows how to turn data into action and strategy into measurable business results. You will work across Product Management, Marketing, SEO, Website, Digital Media, Analytics, and other teams to influence priorities, remove barriers, and deliver growth. The successful candidate will be comfortable operating as the owner of the e-commerce business, while leading through influence rather than direct authority. You will bring strong commercial judgment, an analytical mindset, and a bias toward action, experimentation, and continuous improvement.

• Own the e-commerce growth strategy, roadmap, and performance for two Acronis product stores
• Develop and execute annual and quarterly plans to exceed online revenue targets
• Identify opportunities and constraints across the e-commerce funnel and turn them into a prioritized growth roadmap
• Own e-commerce KPIs, including revenue, conversion rate, traffic, average order value, customer acquisition cost, ROAS, and customer lifetime value
• Recommend actions to senior leadership based on performance, market trends, customer behavior, and business priorities
• Proactively identify opportunities and move initiatives from idea to execution
• Own the conversion rate optimization strategy across both online stores
• Analyze customer journeys, funnel performance, and site behavior to identify friction and improve conversion
• Develop and prioritize A/B tests and other experiments across product pages, navigation, offers, messaging, pricing, calls to action, checkout, and other parts of the buying experience
• Partner with Website, UX, Product, and Analytics teams to improve how customers understand, evaluate, and purchase Acronis solutions
• Establish a continuous test-and-learn culture focused on measurable improvements in conversion and revenue
• Partner with SEO and Digital Media teams to grow qualified traffic and improve customer acquisition efficiency
• Assess the relationship between media investment, organic traffic, customer intent, conversion, and revenue
• Work with Marketing to align campaigns, promotions, messaging, landing pages, and online experiences with business goals
• Improve traffic quality and channel performance, not only traffic volume
• Serve as the primary e-commerce growth partner to Product Management, Marketing, SEO, Website, Digital Media, and Analytics
• Partner with Product Managers to translate product strategy, launches, packaging, pricing, positioning, and customer needs into online experiences
• Influence product and website priorities using customer behavior, competitive intelligence, and commercial opportunities
• Ensure campaigns and product stories translate effectively into online sales
• Bring digital customer insights and a commercial perspective into cross-functional planning and decision-making
• Build relationships across a matrixed global organization and align stakeholders around e-commerce priorities
• Lead cross-functional initiatives from strategy through execution without direct authority over contributing teams
• Articulate the business case, expected impact, priorities, and trade-offs for e-commerce investments
• Challenge assumptions and advocate for initiatives with the greatest revenue and customer-value potential
• Create stakeholder accountability while maintaining collaborative partnerships
• Develop a rigorous, data-driven approach to e-commerce decision-making and optimization
• Combine quantitative performance data with customer insights to understand what is happening and why
• Build and maintain reporting on growth, funnel performance, and opportunities
• Use emerging technologies, automation, personalization, experimentation, and AI to improve customer experiences and accelerate e-commerce execution
• Track e-commerce, digital marketing, CRO, SEO, personalization, and cybersecurity trends and turn relevant developments into actionable opportunities

• 8+ Years of experience in e-commerce, digital growth, digital marketing, product growth, or a related discipline
• Experience managing the Cleverbridge e-commerce platform
• Demonstrated success growing online revenue and improving e-commerce performance in a complex, high-growth environment
• Experience owning an e-commerce strategy, revenue target, or significant part of an online business
• Deep understanding of the digital commerce funnel, including acquisition, merchandising, product discovery, conversion, checkout, and customer retention
• Strong track record in conversion rate optimization, experimentation, website optimization, and customer journey improvement
• Experience partnering with Product Management, Marketing, SEO, Website/UX, Digital Media, and Analytics teams
• Strong commercial and analytical skills, with the ability to connect customer behavior and digital performance to revenue outcomes
• Ability to operate independently, set priorities, make decisions, and drive execution with limited direction
• Ability to influence senior stakeholders and lead complex initiatives through cross-functional teams
• Strong project management skills and ability to manage multiple high-priority initiatives in a fast-paced environment
• Excellent written and verbal communication skills, including the ability to turn complex data and analysis into clear business recommendations
• Experience with tools such as GA4, experimentation/CRO platforms, CMS and e-commerce platforms, SEO tools, and digital advertising platforms
• Candidates are expected to participate in interviews without AI tools, automated prompts, or third-party assistance. Use of AI or external assistance during live interviews may result in disqualification
• All employment offers are contingent upon successful completion of applicable criminal, education, and identity background checks
• Будет плюсом: experience with B2B SaaS, cybersecurity, technology, or another complex product category; experience using AI and emerging technologies to improve digital marketing or e-commerce performance

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