Divisional marketing manager in financial services

As Divisional Marketing Manager, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a hands-on role that combines strategic leadership with operational execution to empower Divisonal Sales and building and deliver full-funnel marketing programs that generate demand and support divisional revenue goals.

• Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales
• Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement
• Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data
• Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account‑based marketing) approaches in partnership with agencies
• Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions

• Ca. 3-7 years of B2B marketing or sales experience within financial technology, financial services, or software/SaaS industries
• Proven ability to market to senior decision‑makers, with a strong track record in sales enablement and translating complex product capabilities into clear value
• Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast‑paced environment
• Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go‑to‑Market teams while bringing creativity and initiative to your work
• Fluency in English to confidently create, review, and refine customer‑facing content and campaigns.
• Будет плюсом: German skills are a plus, but not required

• Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued
• Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative
• Unique opportunity to shape and influence the marketing organization and its significant impact on the business
• High degree of creative freedom to implement innovative marketing strategies
• Play a pivotal role building a Marketing organization powered by AI
• You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector.
• This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation.
• At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo.
• You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing.
• As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.