Digital marketing strategist

PST.AG is seeking a highly strategic digital growth leader to define and drive its next-generation digital marketing, AI visibility, and website transformation strategy together with an appointed marketing agency. The successful candidate will be responsible for developing a comprehensive growth framework that positions PST.AG as a leading authority across traditional search engines, AI-powered search, Large Language Models (LLMs), agentic AI ecosystems, and digital discovery platforms.

• Develop a comprehensive digital growth strategy aligned to business objectives.
• Create a multi-channel customer acquisition framework.
• Define lead-generation objectives and success measures.
• Establish a scalable demand-generation roadmap.
• Identify market opportunities within international trade, compliance, risk management, and AI-enabled business solutions.
• Align revenue growth objectives with marketing execution priorities.
• Define how PST.AG should appear within AI-generated recommendations and research workflows.
• Establish AI visibility benchmarks and monitoring processes.
• Build frameworks for measuring AI discoverability and share of voice.
• Develop a strategy for visibility across: Major search engines using SEO, SEM, AI Chatbots, Large Language Models (LLMs), Agentic AI platforms, AI-powered recommendation engines, Emerging AI discovery ecosystems.
• Lead the strategic redevelopment of the PST.AG website.
• Define website architecture, conversion pathways, and user journeys.
• Create a content structure that supports both traditional SEO and AI indexing.
• Ensure website design supports future scalability and lead-generation objectives.
• Develop website performance and conversion KPIs.
• Assess all marketing, content, reporting, research, and lead-generation workflows.
• Identify activities suitable for AI automation.
• Define activities requiring human expertise.
• Develop an AI-enabled operating model.
• Recommend AI tools and platforms.
• Create governance and quality-control frameworks for AI deployment.
• Recommend the future-state marketing technology stack.
• Evaluate CRM, analytics, SEO, content, AI, and workflow management platforms.
• Produce implementation budgets and ROI projections.
• Develop KPI structures and executive dashboards.

• 6+ years in senior digital strategy, growth strategy, digital transformation roles.
• Experience developing enterprise digital marketing strategies.
• Proven success growing inbound lead generation.
• Strong experience in SEO and technical SEO.
• Deep understanding of AI search and LLM visibility.
• Experience leading website transformation projects.
• Experience designing digital operating models and workflows.
• Будет плюсом: International trade sector experience; Compliance, regulatory, or risk-management industry exposure; B2B SaaS experience

• Условий в вакансии нет