digital marketing manager in leisure and experiences

The consumer-facing leisure and experiences brand attracts hundreds of thousands of customers annually and is investing in digital growth, customer experience, and online performance.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Lead digital growth initiatives across paid media, SEO, social media, affiliates, and website performance;
• Manage agency relationships, challenge recommendations, and align campaigns with business objectives;
• Monitor and optimise digital marketing spend, analytics, attribution, and conversion performance;
• Deliver actionable reporting and insights to stakeholders, using data to influence decision-making;
• Drive website and mobile user experience improvements through UX/UI enhancements and conversion rate optimisation;
• Manage organic social media strategy, content planning, influencer activity, and affiliate partnerships;
• Collaborate with commercial, product, customer service, and operational teams to enhance customer journeys and digital product offerings;
• Act as an internal digital champion, identifying new opportunities, innovations, and performance improvements.

• Proven experience as a Digital Marketing Manager or in a similar performance-focused digital marketing role;
• Strong hands-on knowledge of GA4, Google Ads, Meta Business Manager, SEO, paid media, analytics, and attribution modelling;
• Experience managing digital marketing agencies and external partners;
• Strong understanding of technical SEO, conversion optimisation, user journeys, and website performance;
• Ability to analyse complex data and turn insights into commercial action;
• Experience managing organic social media channels and content strategies;
• Excellent stakeholder management and communication skills;
• A commercially driven, proactive mindset with a passion for digital innovation and continuous improvement;
• Nice to have: Previous experience in tourism, hospitality, attractions, leisure, transport, e-commerce, or similar customer-centric sectors.

• Temporary employment;
• Competitive salary and benefits package;
• Opportunity to shape and influence digital strategy within a recognised consumer brand;
• Significant autonomy and ownership across digital marketing channels;
• Exposure to senior stakeholders and cross-functional leadership teams;
• Collaborative, entrepreneurial culture that encourages innovation and new ideas;
• Clear opportunity to make a measurable commercial impact and drive continued business growth.