Digital marketing manager in automotive

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• Develop and implement digital marketing strategies aligned with Benelux business objectives, brand positioning and commercial priorities.
• Lead, manage and optimise digital marketing campaigns across paid search, social media, display, video and other relevant channels.
• Drive digital marketing activities supporting vehicle launches, brand campaigns and ongoing marketing initiatives across the Benelux region.
• Oversee paid media activities across platforms such as Google Ads, Meta and LinkedIn, ensuring effective budget allocation and campaign performance.
• Develop and optimise lead-generation strategies, improving the digital customer journey from awareness through to conversion.
• Monitor and analyse campaign performance, translating insights into actionable recommendations to improve results and return on investment.
• Define and track key performance indicators, including website traffic, engagement, lead generation, conversion rates, cost per lead and return on advertising spend.
• Oversee the management and optimisation of websites, landing pages and digital campaign content.
• Leverage CRM and marketing automation tools to improve lead nurturing, customer engagement and marketing effectiveness.
• Collaborate with local sales teams, importer markets and dealer partners to ensure consistent and effective digital marketing execution across Belgium, the Netherlands and Luxembourg.
• Manage external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets.
• Work closely with Brand, Product, PR, Sales and Network Development teams to align digital marketing initiatives with broader business priorities.
• Monitor digital marketing trends, competitor activities and developments within the automotive and mobility sectors to identify new opportunities in the Benelux market.

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field.
• At least 5 years of relevant experience in digital marketing, preferably within the automotive, mobility or another fast-paced B2C environment.
• Proven experience developing and executing digital marketing strategies and managing integrated digital campaigns.
• Strong knowledge of paid media platforms, digital analytics, lead generation and campaign optimisation.
• Good understanding of the Benelux market, including local consumer behaviour and digital marketing trends.
• Experience managing marketing budgets, external agencies and multiple stakeholders.
• Strong analytical skills with the ability to translate campaign data into actionable business insights.
• Excellent project management and organisational skills, with the ability to manage multiple priorities across different markets.
• A proactive, hands-on and results-oriented approach, with the ability to work both strategically and operationally.
• Excellent written and verbal communication skills in English.
• Будет плюсом: Fluency in Dutch and/or French would be a strong advantage

• Competitive remuneration package.
• A fast-paced dynamic environment in a successful international organization.
• International exposure with the chance to adapt locally and make a difference.
• Growth potential.