Digital marketing manager for planning apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
• Knowledge of A/B testing, landing page optimization, and marketing automation tools.
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
• Ability to work in a fast-paced, data-driven environment with cross-functional teams.
• Будет плюсом: Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment.
• We are open to support with relocation efforts.
• Apple hardware ecosystem for work.
• Annual Bonus
• Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.
• Compensation Range: €45K - €57K