Digital Marketing Manager

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

Sponsors invest in sport to be seen, understood and remembered. The mechanics of how that happens have moved: fans and stakeholders discover, form opinions and make decisions across platforms, feeds, search, AI assistants and brand-owned destinations.

This role determines how our clients' sponsorship assets traverse that broad landscape. It covers three connected disciplines: Discovery, Platforms and Distribution, and Amplification. It exists to make our clients' partnerships measurably more visible and more persuasive in the places fans and stakeholders actually are.

This is not a media buying role. We are not competing with global media agencies on trading, footprint or rates. This role owns the strategy and operations of distribution, briefs client media agencies where relevant, and holds a narrow, fast-moving amplification budget for moment-driven activity.

Discovery: Visibility in Search and AI Answers

Own how our clients appear when fans, media and commercial audiences seek information about the sports, teams, drivers, players and events our clients sponsor. This role will own discoverability of “partnership assets in sport context”, not general brand or product search.

This is a growing discipline. The role is expected to build the methodology, not inherit it, and to be candid about what can and cannot yet be evidenced.

Platforms and Distribution

Own the systems, access and operating rhythm through which client content reaches audiences.

Amplification

Own paid activity that extends the reach of owned and creator content around partnership moments.

Working Pattern

The sporting calendar drives the rhythm of this role, with activity concentrated around race and event weekends across the season. Occasional weekend working and some international travel should be expected, balanced across the team.

After successfully passing probation: