Digital campaigns and demand generation
- Support the preparation, implementation and monitoring of digital campaigns across relevant European markets.
- Assist with campaign setup, scheduling, audience selection and content coordination.
- Support email Marketing campaigns and newsletters, including audience organisation, list hygiene and campaign preparation.
- Help prepare landing page content, lead capture forms and other campaign assets.
- Support the execution of lead generation initiatives and the organisation of incoming leads.
- Coordinate campaign materials and adaptations according to market requirements.
Content and social media management
- Support the planning and scheduling of content for corporate social media accounts.
- Assist with the creation and adaptation of copy and visual content for different markets and audiences.
- Help maintain consistent brand messaging across channels.
- Coordinate content calendars and ensure that publications are prepared, reviewed and scheduled on time.
- Support the management and development of relevant country-specific digital channels.
Campaign performance and reporting
- Monitor basic campaign metrics, including reach, traffic, engagement, clicks and conversions where available.
- Prepare regular performance reports and maintain campaign tracking records.
- Help identify opportunities to improve content, targeting and campaign execution.
- Ensure that links, forms, tracking parameters and other campaign elements are checked before publication.
- Organise campaign results so they can be analysed by the Marketing Intelligence & Growth Specialist.
Data and lead organisation
- Support the organisation and maintenance of Marketing databases and contact lists.
- Assist with data cleaning, segmentation and the correct categorisation of leads.
- Help ensure that campaign leads are recorded and transferred to the appropriate processes or teams.
- Support the maintenance of accurate campaign and lead tracking information.
- Flag incomplete data, inconsistencies or operational issues.
AI-supported Marketing execution
- Use approved AI tools to support first drafts of copy, content adaptation, translation, research and brainstorming.
- Use AI to assist with repetitive tasks and improve the efficiency of campaign preparation.
- Check AI-generated content for accuracy, tone, brand consistency and suitability for each market before submission.
- Follow company guidelines on confidentiality, data protection and the use of AI.
- Support the testing of AI-assisted workflows under the guidance of the Marketing lead.
AI will be used as a productivity tool, not as a substitute for human review, brand judgement or commercial decision-making.
Coordination and operational support
- Coordinate with the Marketing lead, Marketing Intelligence & Growth Specialist and relevant Country Managers.
- Follow established Marketing processes and publication checklists.
- Keep campaign calendars, assets and working files organised.
- Support the preparation of Marketing materials and documentation.
- Track deadlines and flag delays or missing information.
Expected contribution
During the internship, the candidate will help ensure that digital Marketing activities are implemented consistently and efficiently across markets, with better organisation of content, campaigns and lead data.
The role will also contribute to improving the quality and availability of campaign information, enabling the Marketing team to evaluate performance and identify opportunities for improvement.
Candidate profile
