Demand Generation Manager

WHO ARE WE

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

We are looking for a Senior Demand Generation Manager in our Cologne office to lead demand generation strategy, campaign planning, ABM execution, and pipeline creation for the DACH Enterprise and Mid-Market segments.

This role is highly cross-functional. You will work closely with DACH SDRs, AEs, Sales Leadership, RevOps, Paid Media, Content, PMM, Web, and Brand to build integrated programs that create, accelerate, and convert pipeline across priority accounts.

The ideal candidate has strong B2B SaaS demand generation experience, a clear understanding of ABM, and the ability to turn DACH GTM priorities into focused campaigns for larger, higher-value accounts.

DACH Enterprise & Mid-Market Demand Generation

ABM, Sales Alignment & Pipeline Creation

Campaign Planning & Execution

Budget, Reporting & Optimisation

Cross-Functional Collaboration

WHY COGNISM

At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!

Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Here’s what we stand for:

🤝 We Own the Outcome Together.

🤓 We Deeply Understand our Customers.

🏆 We Celebrate Impact Wherever It Comes From.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!