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описание
Clariness accelerates medical innovation by improving access to clinical trials, potentially helping patients receive needed treatments faster.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Own and optimize the CRM platform and customer database, ensuring data quality, governance, and compliance
Develop and manage audience segmentation strategies for CRM initiatives and multi-channel marketing campaigns
Plan, execute, and optimize email, SMS, and digital marketing campaigns to drive patient recruitment and engagement
Design and maintain automated customer journeys, lifecycle campaigns, and personalized communication strategies
Monitor campaign performance, database health, and marketing KPIs, providing actionable insights to improve efficiency and ROI
Ensure CRM and marketing activities comply with applicable privacy, healthcare, and marketing regulations
Collaborate with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to improve marketing technologies and campaign performance
требования
Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field
5+ Years of experience in CRM, marketing operations, customer database management, or a similar role
Experience managing customer databases, audience segmentation, marketing automation, and email and SMS campaigns
Strong understanding of digital and performance marketing, including campaign optimization, attribution, and conversion measurement
Strong analytical skills and experience using reporting and marketing analytics tools for data-driven decision-making
Experience with CRM, marketing automation, analytics, and advertising platforms such as HubSpot, Braze, Twilio, Google Analytics 4, Meta Ads, Google Ads, Tableau, Power BI, or similar tools
Fluent English and proven experience in the U.S. digital environment, including knowledge of U.S. consumer behavior, advertising platforms, campaign practices, and market-specific regulations
Excellent communication, project management, and stakeholder management skills
Будет плюсом: experience in regulated industries such as healthcare or life sciences, with knowledge of data privacy and compliance requirements
условия
Full-time, unlimited employment
Flexible working hours
Personal development budget and professional and personal development opportunities
Regular team events and an open feedback culture
Opportunity to work on varied activities and challenging projects with personal responsibility
Supportive, open company culture and collaboration with a diverse, professional team
Test-based selection process: introductory call (30 min), technical interview, Senior Leadership Interview, Take Home Test, Demo Day, and decision
