crm marketing manager in health coaching

Simple is an AI-powered health coaching app that helps adults lose weight and build healthier lifestyles through personalized, sustainable support. The app has over 17 million downloads and more than 300,000 five-star reviews.

• Lead and execute monetization projects within the CRM team, owning campaigns that drive revenue growth;
• Design and optimize lifecycle journeys focused on acquisition, conversion, and win-back strategies;
• Manage high volumes of CRM campaigns and ensure seamless execution;
• Develop segmentation and communication strategies through continuous testing and experimentation;
• Build an A/B testing framework, analyze results, and propose data-driven improvements;
• Ensure campaign deliverability and technical soundness, troubleshoot issues, and coordinate with engineering teams;
• Collaborate with Growth, Design, Analytics, and other cross-functional teams to align CRM initiatives with broader business goals;
• Monitor and analyze CRM performance metrics and prepare detailed reports and actionable insights;
• Own technical CRM setup, including campaign automation, deliverability optimization, and tool integrations;
• Solve operational problems, improve processes and user experiences, and maximize monetization outcomes;
• Balance hands-on operational execution with strategic input.

• 5+ Years of CRM experience in developing communication strategies and executing campaigns;
• Strong monetization mindset and ability to evaluate initiatives based on revenue potential;
• Proven experience in customer lifecycle management and implementing strategies that drive measurable revenue growth;
• Technical expertise in CRM systems, including Braze;
• Proficiency with analytical tools and experiment tracking;
• Experience working cross-functionally with Growth teams and developers;
• Hands-on experience managing high-volume communications and setting up CRM workflows;
• Proactive problem-solving and self-starter attitude;
• Nice to have: Customer.io experience, email deliverability improvement experience.

• Remote, in-office, and hybrid work opportunities;
• Equipment provided;
• Premium SIMPLE subscription;
• 21 Days of annual leave plus bank holidays observed where the employee lives;
• Flexible hours focused on results;
• Competitive salary package commensurate with experience.