crm marketing manager in gaming

Wargaming develops computer games, including World of Warships PC.

• Identify target audiences and grow product communication reach across CRM channels, including email, in-game channels, and push notifications;
• Design, build, and launch CRM campaigns end-to-end;
• Prepare campaign texts and proofread them for clarity, grammar, and tone;
• Work with the localization team to adapt campaign copy for supported markets;
• Keep templates channel-appropriate and mobile-friendly;
• Build segmentation, personalization, and testable campaign hypotheses;
• Scope and assign tasks to design, development, localization, and BI teams;
• Manage several concurrent campaigns through delivery, track dependencies, and flag risks early;
• Analyze campaign performance and turn results into concrete recommendations;
• Report campaign impact and engagement metrics to stakeholders in a clear, decision-ready format;
• Ensure compliance with communication policies and best practices.

• 2–4 Years of experience as a CRM Manager, CRM Marketing Manager, or similar;
• Experience with Emarsys, SendPulse, Braze, Iterable, or a similar CRM/marketing-automation platform;
• Proven experience managing cross-functional projects through delivery;
• Strong analytical skills and the ability to draw conclusions from campaign and customer data;
• Ability to write and prepare campaign copy independently;
• Confidence using AI tools to speed up or automate repetitive tasks;
• Basic SQL for clearly describing segmentation and campaign logic to the BI team;
• Basic knowledge of graphics editors, HTML, and Excel;
• Upper-intermediate or higher English proficiency;
• Candidates must already be located in Belgrade or nearby; relocation is not supported;
• Nice to have: product management background or education, A/B testing experience, experience coordinating localized campaigns across multiple markets or languages, experience building analytics or reporting from scratch, background in gaming, esports, or another content-heavy entertainment product, Russian language knowledge.

• One-year fixed-term contract to cover maternity leave;
• Additional vacation days based on years of service at Wargaming: up to 5 days on top of the statutory minimum;
• Additional paid time off, including 5 Personal Days, Birthday Leave, Marriage Leave, and Compassionate Leave;
• Sick Leave Compensation and Maternity Leave Benefits;
• Premium Private Health Insurance;
• Career development and education opportunities within the company;
• English clubs and a platform for learning languages;
• Mental well-being program (iFeel);
• Commuting allowance;
• Company events;
• FitPass membership;
• Employee discounts;
• Personal Gaming Account;
• Coffee, fruits, and snacks in the office;
• On-site canteen with subsidized food and drinks;
• Seniority Awards;
• Referral program with rewards;
• Relocation and immigration support are not available.